4 Steps to Become an Influencer with Jennifer Maune

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The power of influence is not a new concept in marketing. From actors and athletes to musicians and models, businesses and organizations from industries of all shapes and sizes have been harnessing the influence of celebrities for decades. However, with the rise of social media over the last several years, the ability to influence an audience on behalf of a brand no longer requires celebrity status. Following a 10-year career in public relations, event planning and nonprofit management, Jennifer Maune joined this growing space with her popular blog and social media channels. While she shies away from the title of influencer, it’s clear with more than 160,000 Instagram followers that she is seen as a trendsetter in lifestyle and home design inspiration. Check out her steps to become an influencer yourself.

Establish Your Brand

Before you try to dive head first into the world of influencer marketing, you must first establish your own personal brand. The goal is to generate a true connection with your following, so it’s important to focus on an area or topic that is especially important to you. The more passionate you are about a subject or idea, the more likely you are to invoke those same feelings in others. Maune’s brand includes everything from recipes and party planning to home design and travel tips, but it all revolves around one central theme. 

“My tagline is live life beautifully, so everything I create revolves around that,” she said. “I consider myself a content creator and I love to create content to inspire my audience. It could be sharing a project that we’ve tackled, a recipe that my family loves or it could be working with a brand or sponsor to highlight something that makes our life easier.”

Build a Following

While an influencer certainly brings a new level of confidence and excitement to a brand, what the business or organization is ultimately after is the influencer’s followers. Building a following that is deeply connected to you and your content is essential for generating legitimate interest in a product or service. Keep in mind that quality is greater than quantity when it comes to follower count, so don’t get too caught up on hitting a specific number but rather put your efforts toward fostering a relationship with followers. Maune built her impressive social media audience by simply interacting with those who follow her channels. 

My goal is to be present for my audience,” said Maune. “I’m always responding to comments on my social media platforms and blog, but also Instagram stories as well. Whenever I’m tackling a project, I love to get them involved in the process.”

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Develop Partnerships

After you’ve taken the time to build your personal brand and rapport with your following, it’s time to enter the world of influencer marketing by partnering with a business or organization. However, that doesn’t mean you should reach out to any local business about a potential partnership. Even when creating and sharing content on behalf of another brand, it’s still important to maintain consistency with your personal brand. Unfollowing is just as easy as following and your relationship with your audience will diminish if you post unrelated content as part of an influencer marketing campaign.

“It’s always important to me that when I am sharing something, it’s truly something that I authentically believe in or would use personally,” Maune said. “I like to remind my audience frequently that it’s something that I truly believe in or stand behind. I have actually removed myself from partnerships when I realized that it’s not something I can stand behind or it just might not be the best fit for my audience.”

Learn From Others

One of the best ways to become an influencer is by learning from others who have done it successfully. As the world of influencer marketing continues to grow rapidly, it’s easy to find ambassadors partnering with all different types of businesses and organizations. Whether your interest is sports, movies, fitness, food or something entirely different, chances are there’s already an influencer thriving in that field to emulate. In her early days of content creation, Maune looked to notable influencers such as Joanna Gaines and the Pioneer Woman for inspiration.

“Those are two that I would say are similar because they share everything from recipes and home design to entertaining, but with a little bit of that family life wrapped up in it as well,” she said. “Although we have different styles and different approaches to our blogs, the business that they’ve built is incredible. Those would be two that I love to watch on the daily and that I’ve studied how their business has evolved as well.”

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.


  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 


  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position