5 Benefits of Face-to-Face Interaction

It’s easy to see how advancements in technology have streamlined communication for all businesses in the 21st century. From smartphones and social media to intranets and email, contacting others has never been easier. However, while technology has made communication more convenient, face-to-face interaction still has a prominent place in the professional world. There will always be situations and circumstances that warrant an in-person conversation as opposed to the standard message or email. Here are five benefits of face-to-face interaction and why they are important in your daily communication. 

Build Professional Relationships

Networking has become a frequently used buzz word in recent years. Regardless of industry or profession, we’ve all heard the advice that building relationships with other professionals is essential for career growth. Despite the presence of social networking sites like LinkedIn, there’s no better way to foster professional relationships than old-fashioned face-to-face interaction. Remember that strong relationships help build strong reputations and a strong reputation makes others more inclined to work with you for mutual growth.

If you get an email or call from a salesperson you do not know, chances are you won’t be receptive to the offer and may even ignore it altogether. An in-person sales pitch is harder to discount because it feels more authentic and personal. Networking is no different. Of course, you can still form a connection online, but meeting someone and having a conversation is much more likely to help build a true professional relationship. There’s no substitute for a handshake, and a face-to-face interaction will allow you to showcase your personality and more easily read another’s reaction and body language. 

Encourage Employee Engagement and Collaboration

Face-to-face interaction isn’t just for developing relationships outside of your own company. It can also be beneficial for improving internal communication and encouraging collaboration from everyone on your team. Business will no doubt improve when everyone is sharing ideas and working together. Our agency utilizes brainstorming sessions to generate plans for both our clients and ourselves. We get together in one room and discuss the various ideas that each of us has for the objective at hand. Without fail, talking about these plans in person leads to a better understanding of what we’re trying to accomplish and concrete solutions to get it done. 

Sometimes, all it takes is hearing another person share their thoughts to get those creative juices flowing, build on it and establish a plan to put into action. Trying to develop these plans alone or even through the use of technology can be difficult. Encourage in-person teamwork or brainstorming sessions with your team and watch employee engagement and collaboration soar.  

Establish Clear and Concise Communication

According to DMR, the average office worker receives 121 emails each day. When sorting through that many messages, it’s safe to assume at least a handful of them could be misconstrued by the recipient. Enter face-to-face interaction. When a conversation is had in-person, there’s less opportunity for a message to be misunderstood. Through the interpretation of body language and tone of voice, we are much more likely to understand intent and remain on the same page than we are through the use of email or other electronic messaging. 

This can also be effective for constructive criticism. We can all remember a time in school when a teacher handed us a test or assignment that was covered in red marks. Without an explanation, this can be very discouraging and lead to increased frustration and potentially confusion when working on future projects. It’s no different for your business. Rather than just listing out your corrections in a message to a team member, sit down with them and talk through your feedback. Having an open discussion about what you are looking for will lead to a better understanding on their part without discouraging them. Chances are you’ll see more positive results on the next assignment. 

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Effective Use of Time and Resources

For all of its convenience, technology still has its issues. A quick glance at your email inbox and you’ll likely find a thread of multiple messages between you and a colleague or customer, particularly when it comes to scheduling or establishing plans. Oftentimes, a simple face-to-face interaction could have accomplished this goal in a fraction of the time. An in-person conversation allows you to get to the point quickly and establish plans, possibly even within just a few minutes. 

Consider this practice the next time you need to collaborate with a fellow team member or even with someone outside of your organization. As we’ve already established, the sheer number of emails that the average person is receiving daily increases the likelihood that your message will be overlooked or potentially ignored. Sitting down with the recipient instead will accomplish your goal more quickly, saving time and energy for both parties. 

Appropriate Delivery of Personal Messages

Regardless of the industry, we will all be faced with situations that require us to deliver bad news to someone. From reprimanding a team member to severing a business partnership, there are countless examples of these situations. While nobody likes to be the one delivering this news, it warrants a face-to-face interaction rather than a message. In the professional world, the recipient of bad news often deserves to hear it with grace and compassion. As hard as it may seem, it’s essential that you share bad news with a face-to-face interaction to maintain professionalism. 

This practice should also be utilized when delivering good news. A promotion, raise or even just positive reinforcement for a job well done will prevail with a face-to-face interaction. Let’s use Facebook and birthdays as an example. Sure, we all feel good when someone writes on our wall or sends us a message to wish us a happy birthday, but hearing it in person feels more authentic and generates a more positive response. Good news in business works the same way. The next time you want to congratulate someone on your team, do it in person and you’ll guarantee the recipient will experience a genuine reaction. We all love a good pat on the back. 

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.