5 Keys to Business Success From David Harrison

Social Media Cram Session

1-hour Zoom call with key business strategies you can implement NOW!


Schedule your session here.

Schedule your session here.

As the largest franchisor of RNR Tire Express, David Harrison knows a thing or two about running a successful business. Since opening his first location in 2005, Harrison has expanded to 32 locations across Arkansas, Louisiana and Texas, generating $50 million in revenue in 2020. However, it hasn’t always been sunshine and rainbows for Harrison. Like many business owners, his journey has been a winding road filled with peaks and valleys. Navigating the various highs and lows of business has given Harrison a unique perspective into what it takes to succeed. Check out his tips to start your own road to success. 

Be Willing to Change 

From an owner’s perspective, every business is born out of a great idea with plans to make it all come to fruition. However, that doesn’t mean that those plans can’t change. In fact, sometimes change is necessary and the willingness to adapt is a key component of business success. Harrison was open to change shortly after he broke into the tire business and saw an opportunity to expand his customer base. 

“When we started, we were called Rent and Roll and I didn’t really like it,” he said. “I felt like it alienated a lot of customers. If you’re a mainstream customer and you see rent in a business name, then you just go on down the road. When we changed to RNR Tire Express, it felt more inclusive and gave us something that had broader appeal.” 

Don't miss an episode of The Ghidotti Podcast!

We interview the influencers, culture changers and disruptors across the country to find out what makes them so successful. Join our eNews for the latest episode sent straight to your inbox.

Subscribe Now

Focus on What You Do Best 

Jeff Bezos and Amazon notwithstanding, it’s nearly impossible for a business to serve all people at all times. Trying to wear too many hats can squash any growth opportunities before they even present themselves. A more pragmatic approach is focusing on what you do best and delivering the highest quality of that good or service to your customers. Prioritizing the strengths of his business allowed Harrison to successfully navigate the unforeseen challenges of the 2008 financial crisis. 

“What we did better than anybody else was we gave people a way to pay for stuff,” he said. “If you remember, there was a lot of concern about financing at that time. Consumer credit got very tight, so it really created a unique opportunity for me and my business to find people that had kind of been left behind. They might not have a perfect credit score, but they were good folks. We were certainly willing to take the risk. That was our motto.” 

Expect the Unexpected

Unexpected is just one of the many words that could be used to describe the 2008 financial crisis. Harrison had recently expanded into Dallas before the market crash and the murky financial situation led to many restless nights and fear of losing his business. While shifting his sales approach and marketing strategy, Harrison remained committed to his team and customers in Dallas. He started experimenting with ideas to appeal to a mainstream audience, resulting in a profit of $300,000 by the end of 2009. 

“One of the ideas was to just get it to the point of being profitable,” Harrison said. “I’ve never been a big proponent of that. I think you’ve got to grow your way out of stuff. There were a lot of days in 2009 that I just put one foot in front of the other and did what I had to do.” 

Don’t Let Success Be Defined by Profits

Headlined by some of the world’s largest brands such as Walmart and Apple, being named to the Fortune 500 list is arguably the most prestigious award a company can earn. However, revenue isn’t the only way to determine the success of a business. For Harrison, the priority has always been people over profits. 

“One of my core beliefs is that I can help you become successful if I can identify what your gifts are, and we all have them,” he said. “Success doesn’t necessarily mean money. Success means that you do something, you do it well and you’re happy doing it.” 

Help Others 

Every business owner has their own set of goals for their company. Some are interested in increasing market share or decreasing debt, while others are focused on community outreach or improving customer service. For Harrison, the ultimate motivation is helping others become the best version of themselves. 

“I really believe that you have an obligation as a business leader to help people find their way to success,” he said. “If you help other people get what they want, then you’ll always have what you want. Those of us that are given the ability to create wealth and opportunities have a responsibility to help others grow. The motivation has to be about helping others.” 

To learn more from Harrison and other leaders, thinkers and innovators from across the country, subscribe to The Ghidotti Podcast and stay tuned for more stories, strategies and new ideas to set your organization apart.  


Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.

Find out how.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Senior Account Strategist! 

Senior Account Strategist

As a Senior Account Strategist, you will have expert-level project management skills and proven success with client strategy and relationships. 

Through research and continuous planning, you will integrate market trends, consumer insights and digital marketing-communications analytics into direction and growth opportunities.

You have an eye for viewing the whole picture and organizing micro activity into a holistic approach. In this position, you will play a pivotal role in the discovery process, helping to translate key research and data insights into strategy and presenting opportunities and direction to the client.

You are the Agency’s subject matter expert on your client’s industry, audience, unique challenges and needs. Your work is turning this knowledge into action.

Main Responsibilities

Client Management

  • Play a clear day-to-day role in client communications (Minimum: three clients)
  • Independently lead key client projects/campaigns
  • Advise on strategy, implementation, status and performance of public relations programs
  • Monitor and deliver work plans and activities for clients, largely independently
  • Work with external agencies and vendors to develop and create effective marketing-communications campaigns and strategies and ensure projects are on a budget, to spec and on schedule
  • Work with team members to develop and execute effective customer-focused marketing-communications initiatives via social media and digital platforms
  • Create and analyze key performance metrics and make recommendations for ongoing optimization

Content Creation

  • Research and creation of content largely consisting of press announcements, blog posts, gated content, web copy and thought leadership material
  • Develop and manage client social/digital campaigns, developing an early-stage understanding of overall client strategy

Social Media

  • Be advanced in all social media management and reporting tools such as Sprinklr, Sprout Social, Databox, etc. 
  • Organic social media strategy primarily focused on Linkedin, Twitter, Facebook, YouTube, Instagram and TikTok.


  • Manage and/or mentor 1-3 junior staff and interns
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate

Performance Metrics

  • Demonstrate industry experience
  • Develop client strategic plans
  • Demonstrate strategic thinking and planning 
  • Counsel clients on challenges and opportunities
  • Is resourceful in finding solutions for your client’s problems

Client Service:

  • Serve as primary client contact on multiple accounts
  • Execute on promised client deliverables
  • Maintain client relationships and annual retention
  • Prepare and manage client budgets and billing
  • Recognize new business opportunities and share with your direct supervisor

Agency Operations:

  • Assist in internal client planning meetings
  • Coordinate team resources for best client outcomes
  • Assist in planning time/resources for accounts (via ClickTime)
  • Assist in marketing the agency via implementation of strategies and tactics


  • Motivate and lead account team members
  • Participate in a 360-degree quarterly and annual review process (with regular feedback loops from the immediate supervisor)


  • Bachelor’s degree or equivalent work experience preferred
  • 5 years of experience in marketing communications, brand strategy and client management
  • Expert project management skills with high attention to detail
  • Experience with inbound/outbound marketing strategies, research and analytics, audience personas, content auditing and planning, consumer journey mapping, website metrics/best practices and strategy recommendations
  • Demonstrated success developing and implementing integrated marketing strategies and campaigns across digital and traditional communications channels
  • Deep knowledge of email, digital marketing, social media marketing and direct marketing
  • Excellent writing and editing skills
  • Deep B2B industry expertise is a plus
  • Entrepreneurial with good business savvy
  • Good presentation skills in front of C-level execs
  • An unflappable, practical, proactive, mature approach
  • Creative, disciplined, curious, organized
  • Analytical and problem-solving skills
  • Not afraid to work hard, be humble, ASK questions and learn new things!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Work From Wherever Fridays

    Before WFH was a thing, we introduced work from wherever Fridays so our team members can relax in their pajamas before heading into the weekend, while still getting the important things checked off their list.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position