6 Ways for Your Law Firm to Leverage Media After It Airs

Congratulations are in order. Your law firm just secured coverage from a coveted publication or news outlet. While there’s nothing wrong with taking time to celebrate this achievement, it’s important to think ahead on how you can best maximize the coverage for your practice. Here are six ways to leverage media after it airs. 

 ">Share on Social Media 

One of the easiest and most effective ways to make the most of your media hit is to share it with your followers on Facebook, Twitter, LinkedIn, Instagram or other portals. Tease the article or clip with a quote that will prompt followers to click through to the full story. Seeing your firm featured will reinforce the confidence that current clients have in you, while also making you more appealing to potential future business partners. There are a few important things to remember when it comes to sharing a clip or story on social media. 

  • Don’t share too much – The goal is to have people read or hear the news outlet tell your story, so finding that balance between teasing the story without sharing too much is essential. 
  • Tag the publication or journalist – Everyone likes to receive credit for the work they have done, and journalists are no exception. Tagging the account for the journalist, station or publication that produced the story is an easy way to say thanks that will go a long way. 
  • Add hashtags – Relevant hashtags allow your media hit to reach people outside of your established followers, leading to more exposure and potentially new followers. 
  • Share more than once – Don’t flood the timeline with multiple posts of the same story on the same day, but sharing again after a week or two is a great way to maintain relevance. 
  • Encourage attorneys and staff members of your firm to share – Again, the goal is to reach as many people as possible. 

Write a Blog Post

There are a couple of different approaches you can take when it comes to blogging about your recent coverage. Maybe the story was brief, in which case a blog post would allow you to dive a little deeper on the subject to provide more information to your clients and followers. If it was a more in-depth interview with one of your attorneys, a blog post will provide an opportunity to share background information about how the story came to be. 

No matter which route you choose, the goal is to drive traffic to your website, or wherever else your blog lives. Much like sharing on social media, there are right and wrong ways to write a blog post about media coverage. The most important thing to remember is to refrain from telling the same story. The journalist worked hard on the piece, and they don’t need you to rehash what they have already written or said. Build off of what was reported by taking a new angle or approach to the story for your blog. Think of this as added value to that original story: what can you add that offers readers a behind-the-scenes look or information that didn’t make it into the media story? But also be sure to link back to the original story.

 ">Pitch it to Other Outlets 

Being featured in a reputable media article or story will instantly lend credibility to your firm or attorney that was featured. Capitalize on this credibility by pitching it to other stations or publications. If a journalist sees that you were previously quoted, they may be more inclined to produce something of their own. Journalists like to know that their colleagues found a subject interesting too.

While the recent coverage will certainly get the ball rolling, it’s up to you to convince other journalists that there is more to tell. Maybe they can tackle the same story from a different angle or maybe there is a different attorney that warrants a feature or interview. Turning one article or story into another or potentially more will allow your firm to stay relevant in the eyes of clients or potential clients. Also, additional coverage means you can start the process over with sharing on social media and in a blog post, again leading to more exposure for your practice. 

Include in Your E-Newsletter

Sending an e-newsletter to clients and prospects is an easy and effective way to generate new business and build excitement about your practice. In addition to any blog posts or other news that you share in your newsletter, including your recent coverage is a great way to reinforce that credibility in your firm. When others see your name featured in a news story or publication, you become hard to ignore. 

Much like the practice with sharing on social media, be sure to include a link to the story itself, giving credit to the journalist and station or publication. If you choose to share a snippet, keep it brief to encourage link clicks to the full story. 

Share the Story Where You Work

The great thing about a good story is that it doesn’t end with the publication or broadcast. Did a newspaper story turn out to be an incredible feature on your organization, project or leadership? Most newspapers and magazines have a system already set up to get a physical reprint of the article and it can often come framed as well. Hang it up in an area with high traffic to show off the story to clients, attorneys and potential future employees.

Was the story on TV or radio? See if they have an embeddable video or audio clip and feature it on your website. While most news outlets won’t let you download and repost their content, most will allow you to embed something they have already posted online and it’s a wonderful way to get mileage out of that story for months or years to come.

Share It Again, and Again, and Again

Some stories are timely and lose their shine after a few weeks, but others are timeless and will be just as interesting next month or even next year. Make sure to keep a log of your media coverage and revisit it frequently to see what past stories you can share again down the road. Whether social media, blog posts or newsletters, a great story can live on for years and continue to support the work of your practice. 

After you’ve taken the time to maximize the potential of your recent media hit, be sure to go back to celebrate with your team. Earning this coverage is a huge win for everyone involved and you all deserve to bask in the glory together. 

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Request Your Guide to Ghidotti!

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.


  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 


  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position