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Hot Springs Village

Marketing / Communications

We serve as partner to Hot Springs Village, a gated community spread across 26,000 acres in the beautiful Ouachita Mountains. We’ve helped tell their story to current and prospective property owners.

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The Situation:

The Hot Springs Village Property Owners Association, at the direction of the CEO and the Board of Directors, has been implementing a detailed Comprehensive Master Plan for the past three years that outlines key growth areas for The Village over the next 20-30 years.

Resident communications has been especially key in helping to launch the CMP and help residents understand and engage with the growth plan. For the past several years, the Ghidotti team has worked alongside the POA to help better communicate The Village’s expansion plans to residents and the outlying community of Hot Springs, the neighboring city that plays a large role in the Village’s success. The goal is to communicate details in a more strategic way, allowing audiences to truly connect with these plans and get excited for the booming future of Hot Springs Village.

The Strategy:

In order to lay the groundwork for a comprehensive communications plan, we led a full-day strategic planning assessment with Village leadership and Board of Directors members. This provided us with a good basis of research and goal-setting for us to develop a strategic plan for the community.

Strategies included resident relations to engage the current community and deliver growth plans consistently and in a controlled manner, and resident engagement featuring The Village’s premier lifestyle. We also used media relations to communicate with current and potential residents and the local community. Efforts positioned Hot Springs Village as being a transparent organization offering fun, engaging opportunities and a vibrant future.

Our content marketing and social media strategies were integral in carrying these messages, allowing us to feature shareable content showcasing the beauty of Arkansas and positioning The Village as a place with lots to do and see. We also spent time identifying strategic partnerships and organizations within and around the community that should, and can, be better aligned with Hot Springs Village goals.

The Results:

The Hot Springs Village public relations launch was a clear success and the majority of strategies and tactics are still in place today. Both the new CEO and the Hot Springs Village board have developed positive affinity and interest in the growth plan. Hot Springs Village has received ongoing media mentions statewide, including a prominent feature with Arkansas Parks & Tourism. This coverage has resulted in more than 50 percent more positive coverage than previous years, when articles focused more on the anxiety of the residents when it came to growth in HSV. Today, social media engagement and resident feedback shows loyalty and excitement from the community, resulting in a 23 percent increase in positive comments on The Village’s social portals from prior years.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.