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Little Rock Navy Week

Special Events

The Navy Week program is the U.S. Navy’s primary outreach event in parts of the country that do not have a significant Navy presence. Ghidotti was hired to ensure that Little Rock’s first-ever Navy Week was successful, reaching audiences across the Central Arkansas area.  

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The Situation:

Little Rock’s first-ever Navy Week event kicked off Oct.16, 2017, at the Inland Maritime Museum in North Little Rock with a ceremony and performance by Navy Band Southeast. Little Rock is one of only 15 cities that hosted Navy Week activities in 2017. The U.S. Navy brought musicians, a dive team, interactive simulators and more to central Arkansas for its inaugural event.

Although Navy Weeks are not focused on recruitment, they serve a broader awareness purpose. A particular focus is the emerging Centennial Generation who are aware of the Navy, but say they have little to no understanding of the Navy’s full mission, reach and influence. Navy Week events demonstrate why having a strong Navy is critical to the American way of life. Since 2005, 195 Navy weeks have been held in 71 different U.S. cities.

Ghidotti was tasked with encouraging Central Arkansans to participate in the many events planned from Oct. 16-22 and raise awareness of how the Navy specifically helps Arkansas.

The Strategy:

Navy Weeks aim to engage their host communities in many ways, so it’s important to connect Navy officials with chambers of commerce, major employers and key leaders in the area, as well as Rotary, Kiwanis, Lions and other civic and service-oriented organizations. Mayoral, county and gubernatorial proclamations are key events in every Navy Week, as are meetings with local city councils and county commissions. We used our connections in the community to create a master spreadsheet of all possible connections and events, and went to work prioritizing the list in partnership with the client and scheduling specific meet-and-greets, speaking engagements and more.

Media relations was a major goal, and we went to work creating a comprehensive plan to hit all major media outlets in the state to create momentum and buzz for Little Rock’s first-ever Navy Week.

Events we planned, managed and executed throughout the week included a kick-off ceremony with Navy Band Southeast at the Inland Maritime Museum, Navy diver demonstrations at the local aquatics center, a workshop at the University of Arkansas Cooperative Extension Service to teach small businesses how to do business with the Navy and a top Navy official speaker at the state’s largest and oldest civic organization, The Rotary Club of Little Rock, which meets in the Clinton Presidential Library.

Little Rock Navy Week Media Coverage Ghidotti Communications Arkansas

 

The Results:

The inaugural Little Rock Navy Week was a resounding success with a total of 65 events reaching a variety of audiences (general public, veterans, students, civic groups, corporations, media and more). More than 20 community and civic events and meetings were specifically planned and executed by the Ghidotti team, well over the client’s goal of seven. Media coverage included stories from every major media outlet in Central Arkansas, leading up and through Navy Week, including an interview with the Arkansas Democrat Gazette, the statewide paper, and a live event with the Navy diving team showcasing their unique equipment on the top television station.

Almost 3 million impressions were generated throughout the week from media, social media and events.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position