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Little Rock Navy Week

Special Events

The Navy Week program is the U.S. Navy’s primary outreach event in parts of the country that do not have a significant Navy presence. Ghidotti was hired to ensure that Little Rock’s first-ever Navy Week was successful, reaching audiences across the Central Arkansas area.  

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The Situation:

Little Rock’s first-ever Navy Week event kicked off Oct.16, 2017, at the Inland Maritime Museum in North Little Rock with a ceremony and performance by Navy Band Southeast. Little Rock is one of only 15 cities that hosted Navy Week activities in 2017. The U.S. Navy brought musicians, a dive team, interactive simulators and more to central Arkansas for its inaugural event.

Although Navy Weeks are not focused on recruitment, they serve a broader awareness purpose. A particular focus is the emerging Centennial Generation who are aware of the Navy, but say they have little to no understanding of the Navy’s full mission, reach and influence. Navy Week events demonstrate why having a strong Navy is critical to the American way of life. Since 2005, 195 Navy weeks have been held in 71 different U.S. cities.

Ghidotti was tasked with encouraging Central Arkansans to participate in the many events planned from Oct. 16-22 and raise awareness of how the Navy specifically helps Arkansas.

The Strategy:

Navy Weeks aim to engage their host communities in many ways, so it’s important to connect Navy officials with chambers of commerce, major employers and key leaders in the area, as well as Rotary, Kiwanis, Lions and other civic and service-oriented organizations. Mayoral, county and gubernatorial proclamations are key events in every Navy Week, as are meetings with local city councils and county commissions. We used our connections in the community to create a master spreadsheet of all possible connections and events, and went to work prioritizing the list in partnership with the client and scheduling specific meet-and-greets, speaking engagements and more.

Media relations was a major goal, and we went to work creating a comprehensive plan to hit all major media outlets in the state to create momentum and buzz for Little Rock’s first-ever Navy Week.

Events we planned, managed and executed throughout the week included a kick-off ceremony with Navy Band Southeast at the Inland Maritime Museum, Navy diver demonstrations at the local aquatics center, a workshop at the University of Arkansas Cooperative Extension Service to teach small businesses how to do business with the Navy and a top Navy official speaker at the state’s largest and oldest civic organization, The Rotary Club of Little Rock, which meets in the Clinton Presidential Library.

Little Rock Navy Week Media Coverage Ghidotti Communications Arkansas


The Results:

The inaugural Little Rock Navy Week was a resounding success with a total of 65 events reaching a variety of audiences (general public, veterans, students, civic groups, corporations, media and more). More than 20 community and civic events and meetings were specifically planned and executed by the Ghidotti team, well over the client’s goal of seven. Media coverage included stories from every major media outlet in Central Arkansas, leading up and through Navy Week, including an interview with the Arkansas Democrat Gazette, the statewide paper, and a live event with the Navy diving team showcasing their unique equipment on the top television station.

Almost 3 million impressions were generated throughout the week from media, social media and events.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.


Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.


  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position