THE SITUATION:
Mitchell Williams Law, one of Arkansas’ largest law firms, wanted to better position their attorneys as experienced thought leaders and trusted sources for legal information among in-house counsel, existing clients, prospective clients and referral sources. Ghidotti has worked for years alongside the firm to use an integrated approach to thought leadership, focusing on earned media and content marketing to drive new business opportunities.
Our agency worked to upgrade Mitchell Williams’ brand marketing, including creating a monthly content marketing strategy executed via the website, blogs, social media, earned media and client email marketing. We also developed a content marketing roadmap to educate attorneys on the process of the firm’s content strategy.