THE SITUATION:
Mitchell Williams Law, Arkansas’ largest law firm, wanted to better position their attorneys as experienced thought leaders and trusted sources for legal information among in-house counsel, existing clients, prospective clients and referral sources. Ghidotti has worked for years alongside the firm to use an integrated approach to thought leadership, focusing on earned media and content marketing to drive new business opportunities.
Last year, the agency worked hand in hand with Mitchell Williams’ marketing team to access the firm’s blog platform on its website, email marketing platform and social media channels. The existing blog infrastructure needed updates to accommodate growing practice areas and better highlight the vast credentials of the firm’s more than 90 attorneys in practice. It was the perfect opportunity to revamp the firm’s strategic content marketing efforts and build a multi-channel distribution plan to reach key audiences.
