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Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content aligned with a thought leadership strategy that increased earned media coverage and new client wins.

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How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

THE SITUATION:

Mitchell Williams Law, one of Arkansas’ largest law firms, wanted to better position their attorneys as experienced thought leaders and trusted sources for legal information among in-house counsel, existing clients, prospective clients and referral sources. Ghidotti has worked for years alongside the firm to use an integrated approach to thought leadership, focusing on earned media and content marketing to drive new business opportunities.

Our agency worked to upgrade Mitchell Williams’ brand marketing, including creating a monthly content marketing strategy executed via the website, blogs, social media, earned media and client email marketing. We also developed a content marketing roadmap to educate attorneys on the process of the firm’s content strategy.

THE STRATEGY:

We began our work with Mitchell Williams with the development of a 12-month comprehensive plan outlining key strategies and tactics increasing brand awareness throughout the year. We also developed a visual content marketing process map for educating attorneys on the firm’s strategy and goals for obtaining strong thought leadership. This went hand-in-hand with tactical training sessions on everything from best practices with LinkedIn to how to write a blog post. 

THE RESULTS:

  • 781 blogs published in 2019 reaching almost 1.3 million total targeted readers.
  • 50 percent increase in followers for the firm’s LinkedIn and an average of 23 percent increase in engagement across all social media platforms.
  • 64 stories garnered in TV and print for the firm, including national and regional trade publications.

This case study won a 2020 PRSA Prism Award

SAME process. Unique results.

If improving lead generation is a priority to your law firm, we would love to be your partner. Schedule a free 1-hour consultation.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position