Celebrating Black History Month With The Ghidotti Podcast

Social Media Cram Session

1-hour Zoom call with key business strategies you can implement NOW!

 

Schedule your session here.

Schedule your session here.

February is Black History Month and a time for all of us to recognize and celebrate Black leaders, thinkers, doers and innovators from around the world. We’ve had the pleasure of interviewing many Black influencers and culture changers on The Ghidotti Podcast to learn more about their business or project, the challenges they overcame and the strategies they leveraged to succeed. Check out some of our favorite conversations from the past few years.

Dani Evans: After winning Cycle 6 of America’s Next Top Model in 2006, Little Rock native Dani Evans has seemingly experienced it all during her 15-year modeling career. Tune into this episode of The Ghidotti Podcast to hear why she says she’s just getting started. 

Adena White: – Centering voices that are often unheard is an important aspect of Black History Month and Adena White is doing just that with the Blackbelt Voices podcast. She shares more about the origin of the podcast and the value of learning from other people on this episode of The Ghidotti Podcast. 

Kara Wilkins: The U.S. Census is often mistaken as just a way of counting everyone in the population, but the data is actually used to make government decisions at every level. Fresh off the 2020 Census, don’t miss this interview with Kara Wilkins of Arkansas Counts about the importance of a complete and accurate count. 

Rodney Block: Arkansas musician Rodney Block is one of the state’s most iconic jazz artists and trumpet players. Check out this episode of The Ghidotti Podcast as he and host Natalie Ghidotti discuss music, business, Doug E. Fresh and everything in between. 

Staci Croom-Raley: Led by executive director Staci Croom-Raley, Home Instruction for Parents and Preschool Youngsters, or HIPPY, has spent decades partnering with parents to help prepare their children for success in school. She sits down with host Natalie Ghidotti to discuss numerous topics in the education field on this episode of The Ghidotti Podcast. 

Want to sit in on more great conversations like these? subscribe to The Ghidotti Podcast on iTunes, Spotify, Stitcher and SoundCloud to catch all of our latest episodes.

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We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

The Account Executive position involves growing and working independently with an emphasis on project management, client relations, media relations, digital/marketing, and/or lead generation among other skills.

Main Responsibilities:

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events.
  • Proactively identify story ideas and work with supervisor to develop.
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision.
  • Effectively place client messages and spokespeople in target media outlets.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc.
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients.
  • Assist in the management of interns, when applicable.
  • Develop an advanced level of design skills for InDesign or Photoshop, largely managing design-oriented tasks related to digital programs independently (depending on position/department).
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skillsets, client contracts and other extenuating circumstances dictate.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.