Creating Graphics and Videos for Your Law Firm to Share on Social Media

When it comes to your law firm’s social media presence, it can be easy to focus exclusively on copy. With priorities placed on the right keywords, trending hashtags and proper word length, imagery often becomes a simple stock photo. However, according to a study by Social Media Today, stock photography posts only drive 12 percent of engagement, while content with original graphics drive 40 percent of engagement and videos drive 23 percent of engagement. And reaping the benefits of visual marketing has never been easier to do in-house. Here are some tools to create graphics and videos for all of your firm’s social media platforms


Unless you or someone at your firm has a background in graphic design, navigating applications such as Adobe Photoshop and Illustrator can be a daunting task. Canva provides an easy-to-use alternative for those with more novice design skills (It can be easily bookmarked on your browser). With a library of pre-sized templates as well as user control over the design process, Canva gives your firm everything it needs to create your own social media graphics. 

The program works in a simple, step-by-step process. After your firm selects a template, you can then proceed to add your own brand elements to the design with various images, illustrations and text. In a matter of minutes, you have a branded graphic that will generate more awareness and engagement for your firm. For those with more experience, Canva also allows users to start from scratch with a blank canvas for a truly unique design.  

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While graphics are seemingly more easily and quickly created, the value of video on social media can’t be overstated. On average, videos on Facebook receive 135 percent more organic reach than photos. However, making a video for your law firm’s social media channels doesn’t mean just taking out your phone and hitting the record button for a few minutes. It takes professional sound and recording equipment, proper lighting and a whole lot of planning. Or, you could simply use Lumen5

Lumen5 works by taking valuable content that your law firm has written such as blog posts and journal articles and transforming it into a video to share on social media. After you drop a link to your content or enter your own text, the application uses Natural Language Processing algorithms to make a video storyboard. Your firm can then add photos, icons or music from a diverse built-in library or by uploading your own. 


Even with a number of user-friendly programs available, sometimes it just requires a professional touch to get the right graphic or video. But while programs like Canva and Lumen5 can be accessed for free or with a small monthly fee, hiring a graphic designer or videographer can get pricey, even on a freelance basis. Upwork connects your firm to a vast network of talented professionals that can be hired at a more reasonable price. 

Designed like a virtual temp agency, Upwork’s talent marketplace includes motion graphics designers, mobile designers, video producers and creative directors. After your firm describes the project, Upwork provides a shortlist of the most qualified prospects with detailed profiles, portfolios, clients reviews and ratings so you can make the perfect choice for your needs. With invoices managed directly through the program as well, you only pay for the work you authorize. 


If you want more movement than a standard graphic but not the length of a video, there’s always the option to meet in the middle with a GIF. Reigning like Mike Tyson in his prime, GIPHY is the undisputed king of GIF supply. With a simple search, your firm can instantly tap into thousands of GIFs related to categories such as reactions, entertainment and greetings that can be included on various social posts or story updates. 

Since many GIFs are designed to make people laugh or smile, GIPHY also includes a GIF Maker tool which would allow your firm to create something more suited to your social media presence. These can easily be designed from photos, videos or a combination of the two, and then downloaded to be shared with your target audience. Along with its other apps for asset creation, the entire GIF-making process is free through GIPHY. 

While they are more tailored to beginners than some programs, becoming a pro at tools such as Canva and Lumen5 still takes time and practice. Just as nobody learns how to ride a bike without picking up a few bumps and bruises along the way, your firm will almost inevitably have some hiccups when it comes to creating graphics and videos for social media. If you’re interested in learning more about the value of graphics and videos in your social media presence, let’s have a chat about how we can create a more visual presence to drive real results for your firm. 

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email