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eBook Download

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While today’s media influx may make it difficult to get your firm’s message heard organically, it also brings with it an influx of methods to promote it. Paid media serves as a method for promoting content and driving exposure, and there are a variety of paid techniques you can use to amplify your content marketing and gain new business leads. 

Digital & Paid Media Strategies for Legal Marketers

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From how to use sponsored social media posts, display advertisements and other promoted content to the differences between search engine marketing and search engine optimization, the Paid Media for Legal Marketers eBook outlines how your firm can use paid media to reach targeted audiences and drive conversions. 

Our SAME process works to get your firm results.

Why do we call it SAME? Well, it’s easy to remember for one thing, but, more importantly, it’s the same for each attorney and practice area because it WORKS! Our goals are:

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  1. Strategy

    Create a strategic planning process that brings about action.

  2. Audit

    Conduct an audit of current content and get organized

  3. Messaging

    Produce a message map that results in better earned media.

  4. Equip

    Train your attorneys to sell.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.