December 4, 2018
Feedback and Employee Engagement

According to Gallup’s 2017 “State of the American Workplace” report, only 33% of U.S. workers say they are engaged at work. That’s a huge problem.

Employees who are actively disengaged are more likely to steal from their company, negatively influence their coworkers, miss workdays, and drive away customers. Further, Gallup estimates that actively disengaged employees cost U.S. businesses an astonishing $483-605 billion each year in lost productivity.

But even though these disengaged employees might not be your best, you know that any turnover is costly. A good rule of thumb is that replacing an employee costs 1.5 times their salary. So, replacing an employee with a salary of $50,000 could cost your company $75,000. When that number is extrapolated across the entire company (executives included), it’s easy to see why improving engagement is so important.

Set well-defined expectations

No one wants to have an unclear idea of what they’re supposed to be doing on a daily basis.  Your employees should know exactly what’s expected of them (provide adequate training, process manuals, appropriate documentation, etc.). More importantly, reinforce how their jobs relate to your company goals and directly affect the bottom line.

The importance of feedback

Lack of communication is at the root of many employee frustrations, so it’s important to ensure that you’re creating channels for honest, specific feedback from and to your employees and providing praise and constructive criticism in real time. Top-down communication can quickly become messy and convoluted. Instead, focus on direct, one-on-one conversations with employees when possible. Also, make sure that your HR folks are taking steps to help managers receive proper training on coaching and communication techniques.

Integrated Approach

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Conduct Regular Performance Reviews

As times have changed, so has employee expectation for having their performance reviewed. Traditionalists think no news is good news: If things are going well, they’ll keep plugging along.

Boomers, on the other hand, expect to receive their performance feedback via a formal yearly review with documentation to back it up. As a result, Boomer managers often tend to withhold feedback until review time rather than providing ongoing advice.

It’s easy to see how this can turn into a sticky situation when Boomers manage younger generations — Generation X, Millennials, and Generation Z — who ask for a more frequent level of feedback. Nine out of 10 of these newer members of the workforce expect feedback at least once a day.

Because of these generational differences in styles, it’s important to have clear policies and procedures in place on a company level so all employees understand what is expected of them and how and when they will be evaluated. Job descriptions and performance review forms and practices should be standardized, and HR should coach managers to help them adapt to their direct reports’ various preferences.

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.