November 18, 2020
Ghidotti named Finalist at the 2020 PRNEWS Platinum PR Awards
PRNEWS

As is the case with most events in the whirlwind of adaptation happening this year, the 2020 PRNEWS Platinum PR Awards ceremony was hosted virtually to celebrate the best marketing and communication professionals in the nation. The Ghidotti team was invited to this year’s awards as a finalist among leading public relations agencies in the country for our work with Little Rock Catholic High School, earning two honorable mentions in the national awards. 

Little Rock Catholic High School’s Giving Tuesday – 24 Hour Campaign

The Ghidotti team earned an honorable mention for our 2019 Giving Tuesday social media campaign for Little Rock Catholic High School. The campaign included a series of coordinated Facebook Live walking tours through the high school, featuring key students, educators and standout alumni. The live streams were integrated with the school’s philanthropic email outreach and the results exceeded all expectations. 

In total, the campaign raised $80,338 for Little Rock Catholic High School, 61% above the desired goal of $50,000. The Facebook Live videos were a resounding success, attracting the most views of any videos posted to the school’s Facebook page in more than two years! The many supportive comments also made it clear that people, particularly alums and parents, LOVED seeing rare glimpses back into the school hallways and classrooms. Their outpouring of support also meant that hundreds of students had access to scholarships for the coming school year and the opportunity to be a part of a special brotherhood formed at one of Arkansas’ top high schools. 

Pro-Bono Work for Little Rock Catholic High School – PR On A Shoestring

Ghidotti’s pro-bono work for Little Rock Catholic High throughout the 2019-2020 school year also took home an honorable mention for the category ‘PR On a Shoestring’. Using focus groups as research for the school, Ghidotti developed a strategic communications plan that relied heavily on earned media and social media to connect with stakeholders and drive reputation management over the school year. Implemented into that plan was a specific focus on Facebook, as that is the portal where the most engagement from parents and alumni occurs. This social media strategy included the incredibly successful 2019 Giving Tuesday campaign, detailed above. 

As the school year ended in a global pandemic and seniors quarantined at home to finish out the year, Ghidotti also created a special tribute video to Class of 2020 featuring scenes from their time at Catholic High School and words of wisdom from key alumni, including Congressman French Hill. The video was viewed more than 18,000 times with more than 400 likes and 114 shares. 

For the 2020-2021 school year, freshman admission numbers increased by 10% over the previous school year. “While many are closing their doors, we are holding the line, and that’s in part to Ghidotti’s creative thinking and working miracles with a shoestring budget,” said Principal Steve Straessle.

Are you looking for measurable, exceptional results for your business in the coming year? Contact Ghidotti and find out how our team can be of help.

 

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We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.