LITTLE ROCK, Ark. — Ghidotti, a Little Rock-based public relations and content marketing agency, is the new agency of record for the Arkansas Prostate Cancer Foundation (APCF) to promote awareness, encourage timely detection and support improved treatment of prostate cancer across the state. APCF is the only statewide organization dedicated entirely to prostate cancer awareness, education, timely detection and survivorship. Ghidotti will utilize public relations and content marketing strategies to aid the foundation in its life-saving mission, while launching a new website for the organization.
“We’re thrilled to partner with the Arkansas Prostate Cancer Foundation to advocate for prostate cancer early detection and wide spread awareness of the disease,” said Ghidotti CEO Natalie Ghidotti. “Prostate cancer is one of the most common cancers in American men, and is the second leading cause of cancer death in men, behind only lung cancer. Our work with APCF is an incredible opportunity to make a life-changing impact.”
Ghidotti joined APCF, Gov. Asa Hutchinson and prostate cancer survivors to proclaim September as National Prostate Cancer Awareness Month in Arkansas, including the promotion of free prostate cancer screenings at clinics across the state and encouraging all men between the ages of 45 and 75 to participate.
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This month marked the launch of No Shave November, which encourages men to refrain from shaving to show support for prostate cancer survivors and raise money to support the APCF mission. Men of all ages are encouraged to participate either individually or as part of a competition in their workplaces, churches, teams or other social groups. All money raised remains in Arkansas to support free awareness and educational programs, free prostate cancer screenings and free patient assistance programs from APCF.