We Are Ghidotti.
Need content strategy for your mid-market hospital or large physician group? Let us help you attract new patients.

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Healthcare Services

How We Can Help

With our years of experience in creating thought leaders in the healthcare space – hospitals, physician clinics, nonprofit caregivers and more – we know how to help you find new patients, keep current patients happy and sell new service lines.

Paid media and paid search can help, but we’ve found that a steady course of content marketing goes much further when it comes to reputation management, quality lead generation and saving valuable marketing dollars. Healthcare entities are ripe for getting the most bang for their buck when it comes to content marketing. They are typically the keepers of mounds of content, advice and patient testimonials that can steadily attract and engage patients – and their family and friends.

We work to help our healthcare clients fully integrate their paid, owned, earned and shared media to find new patients and sell key service lines. Our content strategy work helps create thought leaders within the organization who are looked at as experts in their markets. And we do all this by helping create workflows, content ideation processes and shared goals and objectives with team members that are consistently tracked and measured.

Have you thought about this?

  1. At least 8 out of 10 people turn to search engines as their first source for health information, but often they aren’t able to locate current and accurate information. That leaves you with an IMMENSE opportunity to capture their attention with relevant, timely and valuable content you produce.

  2. Hospitals and clinics have the type of information consumers want, and they tend to share that with friends and families - creating an avalanche of online conversations and interactions that acts as an organic referral program for organizations.

  3. While 83% of healthcare organizations engage in some form of content marketing, only 33% have a documented content strategy in place. Yikes! Call us!

  4. Content in health care settings often lives in a variety of departments and with different roles. Best-in-class content marketing strategy brings all of these resources and subject matter experts together to build cross-functional teams able to brainstorm, produce and distribute high-quality content.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position