We Are Ghidotti.
Need content strategy for your mid-market hospital or large physician group? Let us help you attract new patients.

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Get your Ghidotti Guide to get started!

Healthcare Services

How We Can Help

With our years of experience in creating thought leaders in the healthcare space – hospitals, physician clinics, nonprofit caregivers and more – we know how to help you find new patients, keep current patients happy and sell new service lines.

Paid media and paid search can help, but we’ve found that a steady course of content marketing goes much further when it comes to reputation management, quality lead generation and saving valuable marketing dollars. Healthcare entities are ripe for getting the most bang for their buck when it comes to content marketing. They are typically the keepers of mounds of content, advice and patient testimonials that can steadily attract and engage patients – and their family and friends.

We work to help our healthcare clients fully integrate their paid, owned, earned and shared media to find new patients and sell key service lines. Our content strategy work helps create thought leaders within the organization who are looked at as experts in their markets. And we do all this by helping create workflows, content ideation processes and shared goals and objectives with team members that are consistently tracked and measured.

Have you thought about this?

  1. At least 8 out of 10 people turn to search engines as their first source for health information, but often they aren’t able to locate current and accurate information. That leaves you with an IMMENSE opportunity to capture their attention with relevant, timely and valuable content you produce.

  2. Hospitals and clinics have the type of information consumers want, and they tend to share that with friends and families - creating an avalanche of online conversations and interactions that acts as an organic referral program for organizations.

  3. While 83% of healthcare organizations engage in some form of content marketing, only 33% have a documented content strategy in place. Yikes! Call us!

  4. Content in health care settings often lives in a variety of departments and with different roles. Best-in-class content marketing strategy brings all of these resources and subject matter experts together to build cross-functional teams able to brainstorm, produce and distribute high-quality content.

Related Posts

Media Relations

Managing Your Company’s Response to Bad News

Healthcare Services

Managing a Security Breach

Thought Leadership

Measuring Employee Engagement

Content Marketing

Why Invest in Content Marketing? It Works!

Content Marketing

Data-driven Content

Related Case Studies

CHI St. Vincent

400 W Capitol Ave Suite 2979

Little Rock, AR 72201

501.777.3509

© 2021 Ghidotti Communications

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.