We Are Ghidotti.
Need content strategy for your mid-market hospital or large physician group? Let us help you attract new patients.

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Healthcare Services

How We Can Help

With our years of experience in creating thought leaders in the healthcare space – hospitals, physician clinics, nonprofit caregivers and more – we know how to help you find new patients, keep current patients happy and sell new service lines.

Paid media and paid search can help, but we’ve found that a steady course of content marketing goes much further when it comes to reputation management, quality lead generation and saving valuable marketing dollars. Healthcare entities are ripe for getting the most bang for their buck when it comes to content marketing. They are typically the keepers of mounds of content, advice and patient testimonials that can steadily attract and engage patients – and their family and friends.

We work to help our healthcare clients fully integrate their paid, owned, earned and shared media to find new patients and sell key service lines. Our content strategy work helps create thought leaders within the organization who are looked at as experts in their markets. And we do all this by helping create workflows, content ideation processes and shared goals and objectives with team members that are consistently tracked and measured.

Have you thought about this?

  1. At least 8 out of 10 people turn to search engines as their first source for health information, but often they aren’t able to locate current and accurate information. That leaves you with an IMMENSE opportunity to capture their attention with relevant, timely and valuable content you produce.

  2. Hospitals and clinics have the type of information consumers want, and they tend to share that with friends and families - creating an avalanche of online conversations and interactions that acts as an organic referral program for organizations.

  3. While 83% of healthcare organizations engage in some form of content marketing, only 33% have a documented content strategy in place. Yikes! Call us!

  4. Content in health care settings often lives in a variety of departments and with different roles. Best-in-class content marketing strategy brings all of these resources and subject matter experts together to build cross-functional teams able to brainstorm, produce and distribute high-quality content.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.