How to Bounce Back After Negative News Coverage

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?


We’d love to hear from you.

Combating negative news coverage successfully must focus on positivity and that work begins long before bad news strikes.

Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of an organization’s resolve (and longevity) is what they do after the dust settles and the crisis communications team has salvaged what they can of the company’s reputation. This is when you begin to rebuild, and the best way to bounce back after negative news coverage is with a public relations strategy focused on positivity.

Positive Public Relations Strategy to Combat Negative News Coverage

Humans are funny creatures. We yearn for positive reinforcement but thrive on negative news. We complain that newsrooms focus on the negative, but our mouse clicks and choices we make while scrolling through social media reveal that in truth, that’s the news we want. Negative news coverage tends to get more attention and that’s a serious problem when the focus of that negative news happens to be your company. The best way to combat negative news, however, is with a positive public relations strategy.

Communication theorists who study how people react to positive and negative comments will tell you that it could take up to ten positive comments to make up for a single negative comment. Now let’s apply that to your public relations strategy. If you get hit with one negative news story, yes, it could take up to ten positive news stories to get your company back to where it began. In reality, the math isn’t quite that simple, but you get the point. If you want to change the association someone has with your brand after hearing a negative news story, then you need to do your best to ensure they hear a lot of good. That goes double for your employees and key stakeholders who could easily become brand advocates for your recovery.

Don’t sit around waiting for good news to present itself, though. A positive public relations strategy means going out and looking for those good stories. It means highlighting all the good you are doing, have done or will do and make sure people hear about it. As we noted, one good story won’t wipe the slate clean for one negative news story when it comes to your reputation, but if you’re consistent, public relations can help repair the damage to your brand reputation over time.

Integrated Approach

We use public relations, content marketing, influencer marketing and more to improve reputations, relationships and results.

Let us show you how.

How Do I Get Something Removed from Google Search?

When negative news coverage goes big, it has a tendency to hang around in Google search results for a while… kind of like a festering wound. Sooner or later someone will ask the question, “how do I get something removed from Google search?” They’ll ask the IT department, unit managers and even their friends. In the end, though, it will come back to public relations. Sadly, the answer is rarely straightforward. 

Yes, there are technical SEO strategies you can employ to push an unwanted news story further down in the search results, but it’s still there and prone to pop back up when you least expect it. Google’s algorithm is based heavily on math and behavior. The more people that click and share that article and the more time they spend reading it tells Google that even more people will find that article to be relevant valuable content. It is therefore in Google’s best interest to serve the most valuable content to its users at the top of those search results. And let’s be honest, nothing gets more clicks than a juicy bit of negative news.

So how do you get something removed from Google search… for good? You need to fill those results with even more interesting, engaging and positive content. This is where your team has to put in the work. There’s no magic button to make that negative news coverage go away, but you can, over time, prove that it is less important and less valued by those engaging with your brand.

Incorporating Positivity Into Your Ongoing Public Relations Strategy

Positive stories about your company shouldn’t just serve as a Band-Aid to try and repair negative news coverage. Instead, positivity should be central to your public relations strategy. Instead of repairing damage, you should focus on building good faith and strong relationships with your audiences all of the time. In addition to helping build an incredible brand, this strategy also has another added benefit. Think of it as a vaccine. If you can build up enough highly engaging and positive news coverage over time before negative news hits (and it will at some point), the negative is less likely to stick around. 

That applies to your Google search results too. A bit of negative news coverage could still sneak up to page one for a day or a week, but if your body of positive coverage outweighs it as far as clicks, engagement and page authority, it’s less likely to stay there. In that way, the best way to bounce back from negative news coverage is to start long before that bad news strikes. And if you value collaborative, creative, forward-thinking communications and could use an outside perspective in crafting your company’s public relations strategy, the Ghidotti team is here to help.


Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.

Find out how.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position