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Two-thirds of the research in-house counsel does on law firms is online. Is your content marketing strategy capturing their attention?

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help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

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Legal

How We Can Help?

In today’s competitive landscape, law firms can’t grow their businesses without a focus on thought leadership and building trust with clients. In fact, thought leadership executed strategically can create real business results, while thought leadership done poorly can create risks and blow back (and then you’ll need our crisis communications team to help out!).

Our agency has particular expertise in helping law firms and legal marketers create thought leadership platforms fueled by an integrated strategy of earned media and content marketing that increases leads and cases, improves brand recognition and reputation, while also equipping attorneys to sell. Which is why our 4-step strategic process was created. 

The process is called SAME.

Why do we call it SAME? Well, it’s easy to remember for one thing, but, more importantly, it’s the same for each attorney and practice area because it WORKS! Our goals for clients in this program are: 

  • Strategy: Create a strategic planning process that brings about action.
  • Audit: Conduct an audit of current content and get organized.
  • Message: Produce a message map that results in better earned media. 
  • Equip: Train your attorneys to sell.

By adopting our SAME process, your results will be anything but that. You will create results for your attorneys that are unique to them and their practice areas, generating real leads through focused and strategic thought leadership. Our proven process gives your firm the right tools and an actionable plan that creates RESULTS!

Build Your Legal Content Marketing Plan

Is your legal content marketing strategy capturing leads for your law firm? Download our free eBook for insights on how to develop the right strategy to gain real results.

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Have you thought about this?

  1. A recent study by Kapost says content marketing wins every time when pitted against paid search. Content marketing offers lower up-front costs and deeper long-term benefits.

  2. Everyone is getting in the content marketing game, but they are oversimplifying things. Instead of content that just repeats a problem or issue, law firms need to distribute content that provides meaningful insights and key steps in solving a problem.

  3. In the 2019 State of Digital & Content Marketing Survey (conducted for the legal industry by Greentarget and Zeughauser Group), only 43% of law firms say they have a content strategy, but it’s not documented. We are here to tell you that if you don’t have a DOCUMENTED content strategy, you don’t really have a strategy. To build your leads pipeline and win more business, you must work off a documented strategy that focuses on how you will distribute all that great content that generates real results.

  4. Want leads? Content marketing is not only cheaper than outbound marketing by 62%, it also generates more than THREE times as many leads.

  5. Professional service firms greatly depend on Search Engine Optimization to capture leads. Did you know websites with blog content generated 434% more search-engine-indexed pages than firms with no published content? Wow!

  6. The top methods of content strategy for professional service firms, such as law firms, are email (87%) and educational content (77%). These help nurture relationships, while also building lead pipelines.

  7. It’s all about relevance and value. In the 2019 Greentarget/Zeughauser report, 51% of C-suites say that content that is “not sufficiently relevant” makes it less than excellent, followed by “too salesy” (41%) and “not timely” (39%).

  8. LinkedIn is a key distribution platform for law firms and one that should be effectively integrated in a broader thought leadership strategy. Thirty-one percent of in-house counsel and 59% of C-suite members access LinkedIn at least weekly, according to the 2019 Greentarget/Zeughauser report.

  9. Fifty-five percent of decision makers use thought leadership as an important way to vet organizations they’re working with, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. And that thought leadership must be strategically fueled by content marketing that provides relevance, value and unique perspectives to solve challenges. In fact, 69% of decision makers in the study agree thought leadership is one of the best ways to get a sense of the caliber of thinking an organization can deliver.

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Mitchell Williams Law

400 W. Capitol Ave.

Suite 2979

Little Rock, AR 72201

501.777.3509

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.