How We Can Help?
In today’s competitive landscape, law firms can’t grow their businesses without a focus on thought leadership and building trust with clients. In fact, thought leadership executed strategically can create real business results, while thought leadership done poorly can create risks and blow back (and then you’ll need our crisis communications team to help out!).
Our agency has particular expertise in helping law firms and legal marketers create thought leadership platforms fueled by an integrated strategy of earned media and content marketing that increases leads and cases, improves brand recognition and reputation, while also equipping attorneys to sell. Which is why our 4-step strategic process was created.
The process is called SAME.
Why do we call it SAME? Well, it’s easy to remember for one thing, but, more importantly, it’s the same for each attorney and practice area because it WORKS! Our goals for clients in this program are:
- Strategy: Create a strategic planning process that brings about action.
- Audit: Conduct an audit of current content and get organized.
- Message: Produce a message map that results in better earned media.
- Equip: Train your attorneys to sell.
By adopting our SAME process, your results will be anything but that. You will create results for your attorneys that are unique to them and their practice areas, generating real leads through focused and strategic thought leadership. Our proven process gives your firm the right tools and an actionable plan that creates RESULTS!