How We Can Help?
In today’s competitive landscape, law firms can’t grow their businesses without a focus on thought leadership and building trust with clients. In fact, thought leadership executed strategically can create real business results, while thought leadership done poorly can create risks and blow back (and then you’ll need our crisis communications team to help out!).
Fifty-five percent of decision makers use thought leadership as an important way to vet organizations they’re working with, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. And that thought leadership must be strategically fueled by content marketing that provides relevance, value and unique perspectives to solve challenges. In fact, 69% of decision makers in the study agree thought leadership is one of the best ways to get a sense of the caliber of thinking an organization can deliver.
Our agency has particular expertise in helping law firms and legal marketers create thought leadership platforms fueled by an integrated strategy of earned media and content marketing that increases leads and cases, improves brand recognition and reputation and drives thought leadership with General Counsel and C-suites. We have worked with firms and their legal marketing teams to grow leads and sales through content that prospects and clients want to read and watch.