Measuring Employee Engagement

How can you tell if your employee engagement efforts are actually working? Simply throwing resources at a problem and not measuring outcomes can be just as bad as not doing anything at all. It’s important to track the results of your programs and measure your employees’ engagement so you can take action when necessary.

The easiest way to do this: Surveys.

Use a tool such as Survey Monkey or Google Form and ask your employees how they feel. Make the surveys anonymous to encourage honest feedback and run them quarterly to keep your finger on the pulse of your teams’ engagement levels.

As an example, polling company Gallup conducts a “State of the American Workplace” study every year. The study is built on these four categories of employees’ performance growth requirements:

  1. Basic needs
  2. Individual needs
  3. Teamwork needs
  4. Personal growth needs


These categories provide a game plan that can help managers encourage and develop their teams, while at the same time improve every team member’s performance. Each level builds on the previous one. The questions the pollsters ask in their survey are answered on a ranking scale of 1-5 (1 being worst and 5 being best), and directly correspond to the requirements above, as shown by the number following the statement:

  1. I know what is expected of me at work. (1)
  2. I have the materials and equipment I need to do my work right. (1)
  3. At work, I have the opportunity to do what I do best every day. (2)
  4. In the last seven days, I have received recognition or praise for doing good work. (2)
  5. My supervisor, or someone at work, seems to care about me as a person. (2)
  6. There is someone at work who encourages my development. (2)
  7. At work, my opinions seem to count. (3)
  8. The mission or purpose of my company makes me feel my job is important. (3)
  9. My associates or fellow employees are committed to doing quality work. (3)
  10. I have a best friend at work. (4)
  11. In the last six months, someone at work has talked to me about my progress. (4)
  12. This last year, I have had opportunities at work to learn and grow. (4)

You can very easily pattern your own survey after this one to more precisely see where your employees land on the engagement scale. And then you can take these three steps toward better motivation among your workforce:

  • First, believe what your common sense is telling you about how to create a healthy, productive work environment (open, honest communication; clear expectations; opportunities for your employees to shine).
  • Second, figure out exactly what motivates your employees to do their best work.
  • Third, measure engagement at your organization. You can gain valuable insights and probably more than a few a-ha moments from the results. And there’s nothing like hard data to get the attention of your leadership team.


Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.

Find out how.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position