Carter Malloy: AcreTrader

For those looking to invest, real estate, stocks and bonds come to mind, but Carter Malloy offers another opportunity. Malloy is the founder and CEO of AcreTrader, which provides investors “direct access to the highly attractive asset class of farmland.” 

The son of a rice and soybean farmer, Malloy grew up around farmlands at an early age, but didn’t realize their investment potential until he began buying and selling farmland with his dad while working for a long/short equity hedge fund in San Francisco. 

“In that process of investing with him, I realized the returns on farmland were pretty great,” Malloy said. “I started doing some more work and researching, and realized that this is a huge asset that has produced vast amounts of wealth over generations.” 

After that revelation, Malloy soon discovered that despite the vast return potential, investing in farmland was not as simple as other commodities. 

“I started looking around and quickly realized that there was no easy solution,” he said. “If you wanted to invest in farmland and you aren’t out there in that world as a farmer, you had to meet a broker and go to a county that you’ve never heard of and invest large amounts of money to get in the business.” 

While understanding that the difficulty of that process makes farmland investing a non-starter for most people, Malloy turned his attention toward creating AcreTrader to provide easy access to these assets. 

“I started kicking through some ideas with some friends in technology and in the legal world, trying to come up with a solution for investors to get access to this asset class,” he said. “It’s a $3 trillion asset class in the United States. There are over 900 million acres of farmland. It’s absolutely massive.”

After spending seven years at Stephens Inc. in Little Rock, Malloy founded AcreTrader in April 2018 in Fayetteville. A crowdfunded investment platform, AcreTrader allows investors to buy shares in farmland and potentially see gains through the appreciation of the land or through rents received by the farmers who use the land. 

“It’s pretty simple what we do with AcreTrader,” Malloy said. “We take a partial farmland, we put it in a unique LLC (limited liability company) and then we sell shares of that LLC to investors.”

Malloy shared the story of AcreTrader’s past, present and future with host Natalie Ghidotti on the latest episode of The Ghidotti Podcast, also touching on his previous work in financial services. 

Stay Tuned

Subscribe to The Ghidotti Podcast on SoundCloud, Stitcher or iTunes to hear the full interview with Malloy, and stay tuned for future conversations with movers and shakers, disrupters, culture changers, business leaders and community influencers across the state of Arkansas. You can also follow our blog and find us on Instagram, Facebook, Twitter and LinkedIn as well. We love hearing from you! 

The Ghidotti Podcast is recorded at the Bobby L. Roberts Library of Arkansas History & Art, which is part of the Central Arkansas Library System. 

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The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
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Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

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Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
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Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
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  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
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  • Support framing and development of main message points for better positioning prior to media interviews.
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  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

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