The Ghidotti Podcast Empowering Women Spotlight

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Tune into episode three of our Empowering Women Spotlight as host Natalie Ghidotti discusses an exciting new venture with E. Leigh’s founder and CEO Erin Hohnbaum.

After four years and 99 episodes with leaders, thinkers and innovators from in and around Arkansas, The Ghidotti Podcast has officially shifted to a new series format. We’re still connecting our listeners with interesting stories, business strategies and new ideas from all the movers and shakers, but episodes are now released simultaneously with each guest interview reflecting an exciting and new content theme. 

“This new style provides our listeners with more of a deeper dive into a specific theme or subject,” host Natalie Ghidotti said on a previous episode of The Ghidotti Podcast. “We’ve got lots of ideas that we’re working on and I’m excited for everyone to experience the podcast in this new format.”

Kicking things off under this new format is a six-part series called the Empowering Women Spotlight. From business leaders and government officials to authors and state Supreme Court Justices, The Ghidotti Podcast Empowering Women Spotlight discusses issues and topics with a focus on empowering women no matter where they are in life. Join us as we sit down with those in Arkansas and beyond who are leading women and uplifting their voices in business, politics and life. 

Episode 1 of 6: Treasurer Dennis Milligan and Fran Jansen

Arkansas Treasurer of State Dennis Milligan has been a champion for improving women’s financial education since his election in 2014. Providing women the opportunity to learn the necessary information to take control of their financial lives, Milligan’s commitment to this cause was reinforced with the Smart Women Smart Money virtual conference held in September. With a goal to make financial education available to everyone, the conference was FREE for all attendees. Along with Director of 529 Programs Fran Jansen, Milligan kicks off our Empowering Women Spotlight by sharing more about the conference and how the State Treasurer’s office promotes financial education for Arkansas women.

Episode 2 of 6: Rachel Martin

As an author and blogger, Rachel Martin provides encouragement for mothers with a bit of intentional living mixed in. Featuring serious and funny posts about motherhood along with content about struggles in finance, divorce and single parenting, Martin is the voice behind the Finding Joy website and blog. Several of her blog posts achieved viral status, eventually leading her to write her first book, “The Brave Art of Motherhood” and she also served as keynote speaker for the Smart Women Smart Money conference. 

In episode two of our Empowering Women Spotlight, Martin shares more about how she got started in the early days of motherhood blogging, how Finding Joy has grown since its inception and what it means to her to help other women on their own journeys.

Episode 3 of 6: Erin Hohnbaum

A previous guest on The Ghidotti Podcast, E. Leigh’s founder and CEO Erin Hohnbaum has always been passionate about inspiring and elevating women. From co-founding PowHer Players to serving as a mentor for fellow female entrepreneurs, Hohnbaum has seemingly done it all. However, as we’ve learned with the recent launch of The Nest, Little Rock’s first coworking community and social club, she remains committed to doing even more to support the women around her. 

Partnering with host Natalie Ghidotti as co-founder, The Nest will serve a diverse community of women looking for ways to learn from each other, better connect and build on each other’s strengths and ideas. Ghidotti and Hohnbaum share more about their vision in episode three of our Empowering Women Spotlight.

Episode 4 of 6: Tamika Edwards

Encouraging representation and participation of diverse groups of people, Tamika Edwards has dedicated her career to providing and improving opportunities for women. She currently serves as Special Advisor to the CEO on Diversity, Equity, Inclusion and Engagement at Central Arkansas Water. Previously the Executive Director of the Social Justice Institute at Philander Smith College and Director of Governmental Affairs at Arkansas Advocates for Children and Families, Edwards is widely known in the community as a leader in women empowerment. 

In episode four of our Empowering Women Spotlight, Edwards provides clarity on what it means to promote diversity, equity, inclusion and engagement with action and why it’s an important practice for all businesses and organizations.

Episode 5 of 6: Barbara Sugg

Southwest Power Pool President and CEO Barbara Sugg has always strived to equip women to succeed. As a founding member of Arkansas Women in Power and the Leadership Foundation for Women, she helps educate women about leadership and opportunities for personal growth while encouraging networking and professional relationship building among women. With more than 30 years of experience in the male-dominated electric utility industry, Sugg has also been a longtime advocate for recruiting, maintaining and promoting women in the energy industry. 

After a unique journey from an IT background to her current role, Sugg joins us on episode five of our Empowering Women Spotlight to share more about the opportunities and challenges she’s faced and how she’s championing women’s empowerment across our state.

Episode 6 of 6: Justice Rhonda Wood

Associate Justice Rhonda Wood has served the Arkansas Supreme Court since her appointment to Position 7 in 2014. A former Circuit Judge for the 20th Judicial District and judge for the Arkansas Court of Appeals, Wood is also a five-time recipient of the Arkansas Bar Association’s Outstanding Service Award and was previously named Arkansas Elected Official of the Year by the Arkansas Federation of Business. Along with fellow State Supreme Court Justices Bridget McCormack of Michigan, Eva Guzman of Texas and Beth Walker of West Virginia, she serves as co-host of the Lady Justice: Women of the Court podcast. 

In the last episode of our Empowering Women Spotlight, Wood shares more about how Lady Justice came to be, what she and her co-hosts are hoping listeners gain from their discussions and future plans for the podcast after a successful first season. 

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We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.