The Ghidotti Podcast Empowering Women Spotlight

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See if you have what it takes.

In the last episode of our Empowering Women Spotlight, Justice Rhonda Wood shares more about how her podcast Lady Justice came to be, what she and her co-hosts are hoping listeners gain from their discussions and future plans for the podcast after a successful first season. 

After four years and 99 episodes with leaders, thinkers and innovators from in and around Arkansas, The Ghidotti Podcast has officially shifted to a new series format. We’re still connecting our listeners with interesting stories, business strategies and new ideas from all the movers and shakers, but episodes are now released simultaneously with each guest interview reflecting an exciting and new content theme. 

“This new style provides our listeners with more of a deeper dive into a specific theme or subject,” host Natalie Ghidotti said on a previous episode of The Ghidotti Podcast. “We’ve got lots of ideas that we’re working on and I’m excited for everyone to experience the podcast in this new format.”

Kicking things off under this new format is a six-part series called the Empowering Women Spotlight. From business leaders and government officials to authors and state Supreme Court Justices, The Ghidotti Podcast Empowering Women Spotlight discusses issues and topics with a focus on empowering women no matter where they are in life. Join us as we sit down with those in Arkansas and beyond who are leading women and uplifting their voices in business, politics and life. 

Episode 1 of 6: Treasurer Dennis Milligan and Fran Jansen

Arkansas Treasurer of State Dennis Milligan has been a champion for improving women’s financial education since his election in 2014. Providing women the opportunity to learn the necessary information to take control of their financial lives, Milligan’s commitment to this cause was reinforced with the Smart Women Smart Money virtual conference held in September. With a goal to make financial education available to everyone, the conference was FREE for all attendees. Along with Director of 529 Programs Fran Jansen, Milligan kicks off our Empowering Women Spotlight by sharing more about the conference and how the State Treasurer’s office promotes financial education for Arkansas women.

Episode 2 of 6: Rachel Martin

As an author and blogger, Rachel Martin provides encouragement for mothers with a bit of intentional living mixed in. Featuring serious and funny posts about motherhood along with content about struggles in finance, divorce and single parenting, Martin is the voice behind the Finding Joy website and blog. Several of her blog posts achieved viral status, eventually leading her to write her first book, “The Brave Art of Motherhood” and she also served as keynote speaker for the Smart Women Smart Money conference. 

In episode two of our Empowering Women Spotlight, Martin shares more about how she got started in the early days of motherhood blogging, how Finding Joy has grown since its inception and what it means to her to help other women on their own journeys.

Episode 3 of 6: Erin Hohnbaum

A previous guest on The Ghidotti Podcast, E. Leigh’s founder and CEO Erin Hohnbaum has always been passionate about inspiring and elevating women. From co-founding PowHer Players to serving as a mentor for fellow female entrepreneurs, Hohnbaum has seemingly done it all. However, as we’ve learned with the recent launch of The Nest, Little Rock’s first coworking community and social club, she remains committed to doing even more to support the women around her. 

Partnering with host Natalie Ghidotti as co-founder, The Nest will serve a diverse community of women looking for ways to learn from each other, better connect and build on each other’s strengths and ideas. Ghidotti and Hohnbaum share more about their vision in episode three of our Empowering Women Spotlight.

Episode 4 of 6: Tamika Edwards

Encouraging representation and participation of diverse groups of people, Tamika Edwards has dedicated her career to providing and improving opportunities for women. She currently serves as Special Advisor to the CEO on Diversity, Equity, Inclusion and Engagement at Central Arkansas Water. Previously the Executive Director of the Social Justice Institute at Philander Smith College and Director of Governmental Affairs at Arkansas Advocates for Children and Families, Edwards is widely known in the community as a leader in women empowerment. 

In episode four of our Empowering Women Spotlight, Edwards provides clarity on what it means to promote diversity, equity, inclusion and engagement with action and why it’s an important practice for all businesses and organizations.

Episode 5 of 6: Barbara Sugg

Southwest Power Pool President and CEO Barbara Sugg has always strived to equip women to succeed. As a founding member of Arkansas Women in Power and the Leadership Foundation for Women, she helps educate women about leadership and opportunities for personal growth while encouraging networking and professional relationship building among women. With more than 30 years of experience in the male-dominated electric utility industry, Sugg has also been a longtime advocate for recruiting, maintaining and promoting women in the energy industry. 

After a unique journey from an IT background to her current role, Sugg joins us on episode five of our Empowering Women Spotlight to share more about the opportunities and challenges she’s faced and how she’s championing women’s empowerment across our state.

Episode 6 of 6: Justice Rhonda Wood

Associate Justice Rhonda Wood has served the Arkansas Supreme Court since her appointment to Position 7 in 2014. A former Circuit Judge for the 20th Judicial District and judge for the Arkansas Court of Appeals, Wood is also a five-time recipient of the Arkansas Bar Association’s Outstanding Service Award and was previously named Arkansas Elected Official of the Year by the Arkansas Federation of Business. Along with fellow State Supreme Court Justices Bridget McCormack of Michigan, Eva Guzman of Texas and Beth Walker of West Virginia, she serves as co-host of the Lady Justice: Women of the Court podcast. 

In the last episode of our Empowering Women Spotlight, Wood shares more about how Lady Justice came to be, what she and her co-hosts are hoping listeners gain from their discussions and future plans for the podcast after a successful first season. 

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Senior Account Strategist! 

Senior Account Strategist

As a Senior Account Strategist, you will have expert-level project management skills and proven success with client strategy and relationships. 

Through research and continuous planning, you will integrate market trends, consumer insights and digital marketing-communications analytics into direction and growth opportunities.

You have an eye for viewing the whole picture and organizing micro activity into a holistic approach. In this position, you will play a pivotal role in the discovery process, helping to translate key research and data insights into strategy and presenting opportunities and direction to the client.

You are the Agency’s subject matter expert on your client’s industry, audience, unique challenges and needs. Your work is turning this knowledge into action.

Main Responsibilities

Client Management

  • Play a clear day-to-day role in client communications (Minimum: three clients)
  • Independently lead key client projects/campaigns
  • Advise on strategy, implementation, status and performance of public relations programs
  • Monitor and deliver work plans and activities for clients, largely independently
  • Work with external agencies and vendors to develop and create effective marketing-communications campaigns and strategies and ensure projects are on a budget, to spec and on schedule
  • Work with team members to develop and execute effective customer-focused marketing-communications initiatives via social media and digital platforms
  • Create and analyze key performance metrics and make recommendations for ongoing optimization

Content Creation

  • Research and creation of content largely consisting of press announcements, blog posts, gated content, web copy and thought leadership material
  • Develop and manage client social/digital campaigns, developing an early-stage understanding of overall client strategy

Social Media

  • Be advanced in all social media management and reporting tools such as Sprinklr, Sprout Social, Databox, etc. 
  • Organic social media strategy primarily focused on Linkedin, Twitter, Facebook, YouTube, Instagram and TikTok.

Agency

  • Manage and/or mentor 1-3 junior staff and interns
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate

Performance Metrics

  • Demonstrate industry experience
  • Develop client strategic plans
  • Demonstrate strategic thinking and planning 
  • Counsel clients on challenges and opportunities
  • Is resourceful in finding solutions for your client’s problems

Client Service:

  • Serve as primary client contact on multiple accounts
  • Execute on promised client deliverables
  • Maintain client relationships and annual retention
  • Prepare and manage client budgets and billing
  • Recognize new business opportunities and share with your direct supervisor

Agency Operations:

  • Assist in internal client planning meetings
  • Coordinate team resources for best client outcomes
  • Assist in planning time/resources for accounts (via ClickTime)
  • Assist in marketing the agency via implementation of strategies and tactics

People:

  • Motivate and lead account team members
  • Participate in a 360-degree quarterly and annual review process (with regular feedback loops from the immediate supervisor)

Requirements:

  • Bachelor’s degree or equivalent work experience preferred
  • 5 years of experience in marketing communications, brand strategy and client management
  • Expert project management skills with high attention to detail
  • Experience with inbound/outbound marketing strategies, research and analytics, audience personas, content auditing and planning, consumer journey mapping, website metrics/best practices and strategy recommendations
  • Demonstrated success developing and implementing integrated marketing strategies and campaigns across digital and traditional communications channels
  • Deep knowledge of email, digital marketing, social media marketing and direct marketing
  • Excellent writing and editing skills
  • Deep B2B industry expertise is a plus
  • Entrepreneurial with good business savvy
  • Good presentation skills in front of C-level execs
  • An unflappable, practical, proactive, mature approach
  • Creative, disciplined, curious, organized
  • Analytical and problem-solving skills
  • Not afraid to work hard, be humble, ASK questions and learn new things!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Work From Wherever Fridays

    Before WFH was a thing, we introduced work from wherever Fridays so our team members can relax in their pajamas before heading into the weekend, while still getting the important things checked off their list.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position