Jade Terminella: Company Club

Jade Terminella found her calling as an entrepreneur at a young age. Starting businesses at ages 7 and 12, she really made her mark with Lola, a luxe women’s clothing store in Fayetteville that she started with her sister in 2004 as a 19-year-old sophomore at the University of Arkansas. 

“My sister has always been kind of a fashion girl,” Terminella said. “She’s always loved clothes and bags, and at the time, Northwest Arkansas had very limited shopping.” 

Although they worked hand in hand to develop Lola into one of the premier boutiques in all of Arkansas, Terminella gives much of the credit for its success to her sister, Lisa. 

“Really it was her idea,” she said. “I was just the little sister who was going to help do the work and make it happen. She was the brains behind Lola, for sure.” Turns out the sisters were a dynamic duo with Jade working the floor and interacting with customers, and Lisa overseeing the behind-the-scenes operations.

Always with an eye toward the future, Terminella and her sister sold the business after 10 years, but the process didn’t happen overnight. Wanting to ensure that Lola continued to thrive under new ownership, Terminella stayed for another five years during the transition. 

“When you build a business yourself and it is focused around you, it can be hard to pass the torch to somebody else in a successful way that makes everyone happy,” she said.

With Lola now fully under the guidance of its new buyer and operator Hope Cavell, Terminella wasted no time in tackling her next venture. An idea that she had been formulating for over a year, Terminella turned her attention toward Company Club, a members-only women’s club in Bentonville. 

“A lot of it was just noticing what the market needs,” she said. “Northwest Arkansas has a demand for a women’s club and support for women, especially in Bentonville where people are moving from all over the country. On a daily basis, I meet women from places like Seattle, Houston, Florida and Manhattan. They are coming from all over.” 

As a “clubhouse for the modern woman,” Company Club is intended to be a space for women to work, socialize, relax and network. “We refer to it almost as like a blank canvas,” she said. “We want any woman to be able to walk in and feel comfortable.” 

Terminella discussed her plans for Company Club with host Natalie Ghidotti on the latest episode of The Ghidotti Podcast, also sharing more about her career as a boutique owner, as well as some advice for others who have entrepreneurial aspirations. 

Stay Tuned

Subscribe to The Ghidotti Podcast on SoundCloud, Stitcher or iTunes to hear the full interview, and stay tuned for future conversations with movers and shakers, disrupters, culture changers, business leaders and community influencers across the state of Arkansas. You can also follow our blog and find us on Instagram, Facebook, Twitter and LinkedIn as well. We love hearing from you! 

The Ghidotti Podcast is recorded at the Bobby L. Roberts Library of Arkansas History & Art, which is part of the Central Arkansas Library System. 


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

The Account Executive position involves growing and working independently with an emphasis on project management, client relations, media relations, digital/marketing, and/or lead generation among other skills.

Main Responsibilities:

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events.
  • Proactively identify story ideas and work with supervisor to develop.
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision.
  • Effectively place client messages and spokespeople in target media outlets.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc.
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients.
  • Assist in the management of interns, when applicable.
  • Develop an advanced level of design skills for InDesign or Photoshop, largely managing design-oriented tasks related to digital programs independently (depending on position/department).
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skillsets, client contracts and other extenuating circumstances dictate.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.