How We Can Help
In today’s environment, professional service firms and B2B companies can’t grow their businesses without a focus on thought leadership and building trust with clients. In fact, thought leadership executed strategically can create amazing business results, while thought leadership done poorly can create risks and blow back (and then you’ll need our crisis communications team to help out!).
Fifty-five percent of decision makers use thought leadership as an important way to vet organizations they’re working with, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. And that thought leadership must be strategically fueled by content marketing that provides relevance, value and unique perspectives to solve challenges. In fact, 69% of decision makers in the study agree thought leadership is one of the best ways to get a sense of the caliber of thinking an organization can deliver.
Our agency has particular expertise in helping professional service firms create thought leadership platforms fueled by content marketing that increases leads, improves brand recognition and reputation and drives sales. We have worked with law firms, architecture and engineering firms, accounting firms and business consultants to grow their leads and sales through content that prospects and clients want to read and watch.