We Are Ghidotti.
58% of B2B decision makers say they use thought leadership to vet potential business. Are you using content to drive sales?

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Professional Services

How We Can Help

In today’s environment, professional service firms and B2B companies can’t grow their businesses without a focus on thought leadership and building trust with clients. In fact, thought leadership executed strategically can create amazing business results, while thought leadership done poorly can create risks and blow back (and then you’ll need our crisis communications team to help out!).

Fifty-five percent of decision makers use thought leadership as an important way to vet organizations they’re working with, according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. And that thought leadership must be strategically fueled by content marketing that provides relevance, value and unique perspectives to solve challenges. In fact, 69% of decision makers in the study agree thought leadership is one of the best ways to get a sense of the caliber of thinking an organization can deliver.

Our agency has particular expertise in helping professional service firms create thought leadership platforms fueled by content marketing that increases leads, improves brand recognition and reputation and drives sales. We have worked with law firms, architecture and engineering firms, accounting firms and business consultants to grow their leads and sales through content that prospects and clients want to read and watch.

Have you thought about this?

  1. A recent study by Kapost says content marketing wins every time when pitted against paid search. Content marketing offers lower up-front costs and deeper long-term benefits.

  2. Want leads? Content marketing is not only cheaper than outbound marketing by 62%, it also generates more than THREE times as many leads.

  3. Professional service firms greatly depend on Search Engine Optimization to capture leads. Did you know websites with blog content generated 434% more search-engine-indexed pages than firms with no published content? Wow!

  4. The top methods of content strategy for professional service firms are email (87%) and educational content (77%). These help nurture relationships, while also building lead pipelines.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.