We Are Ghidotti.
If you’re looking to attract retirees, content marketing is a must. We’ll help you strategize, write and create content that sells.

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?


We’d love to hear from you.

Retirement Living

How We Can Help

With more than 10,000 baby boomers hitting age 65 every day, retirement living options are on the forefront of many Americans’ minds – whether you are retiring or a loved one is. With most boomers turning to their mobile phones and desktops to search for options, it’s imperative that any entity working to reach this coveted group is using content marketing to its fullest opportunity.

Whether you are a retirement community or travel destination, you need to reach baby boomers with relevant, authentic and valuable content. Yes, it’s true that millennials may outnumber boomers in sheer number, but our older generation has much greater spending power, controlling nearly 70% of the U.S. disposable income and outspending all other generations by $400 billion each year. And that’s especially true with boomer women, who will control two-thirds of all consumer wealth over the next decade.

With the U.S. on the verge of a massive retirement surge, communities and organizations serving this population must find ways to make a lasting connection with consumers and stand out from an extremely crowded marketplace. This is why thought leadership fueled by strategic content marketing is key for marketers. Baby boomers like to read, they like to Google and they love to watch videos to learn and find inspiration. Creating a content marketing strategy that helps tell your story is imperative to meet important goals and objectives, such as new home sales, memberships and visitors.

The Ghidotti team is well-versed in reaching these boomers and telling stories that entice them to learn more about our clients. We put integrated strategies in place that ensure your paid, earned, owned and shared media is working together to create leads, sales and loyalty to your brand.

Have you thought about this?

  1. Baby boomers are clearly online and getting their information from blogs, social media (namely Facebook and YouTube) and search engines. In fact, these consumers spend 27 hours per week online, two hours more than Millennials!

  2. Surprise, surprise … 96% of baby boomers use search engines, 95% use email and 92% shop for products and services online. It’s a big ‘ole myth that boomers aren’t online and can only be targeted via traditional media and direct mail.

  3. Boomers are 19 percent more likely to share content on Facebook than any other generation.

  4. Almost 70% of Americans 50-64 are regular YouTube users, with 40 percent 65 and older using the video-based search engine, according to the Pew Research Center.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.


  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 


  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position