We Are Ghidotti.
If you’re looking to attract retirees, content marketing is a must. We’ll help you strategize, write and create content that sells.

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Retirement Living

How We Can Help

With more than 10,000 baby boomers hitting age 65 every day, retirement living options are on the forefront of many Americans’ minds – whether you are retiring or a loved one is. With most boomers turning to their mobile phones and desktops to search for options, it’s imperative that any entity working to reach this coveted group is using content marketing to its fullest opportunity.

Whether you are a retirement community or travel destination, you need to reach baby boomers with relevant, authentic and valuable content. Yes, it’s true that millennials may outnumber boomers in sheer number, but our older generation has much greater spending power, controlling nearly 70% of the U.S. disposable income and outspending all other generations by $400 billion each year. And that’s especially true with boomer women, who will control two-thirds of all consumer wealth over the next decade.

With the U.S. on the verge of a massive retirement surge, communities and organizations serving this population must find ways to make a lasting connection with consumers and stand out from an extremely crowded marketplace. This is why thought leadership fueled by strategic content marketing is key for marketers. Baby boomers like to read, they like to Google and they love to watch videos to learn and find inspiration. Creating a content marketing strategy that helps tell your story is imperative to meet important goals and objectives, such as new home sales, memberships and visitors.

The Ghidotti team is well-versed in reaching these boomers and telling stories that entice them to learn more about our clients. We put integrated strategies in place that ensure your paid, earned, owned and shared media is working together to create leads, sales and loyalty to your brand.

Have you thought about this?

  1. Baby boomers are clearly online and getting their information from blogs, social media (namely Facebook and YouTube) and search engines. In fact, these consumers spend 27 hours per week online, two hours more than Millennials!

  2. Surprise, surprise … 96% of baby boomers use search engines, 95% use email and 92% shop for products and services online. It’s a big ‘ole myth that boomers aren’t online and can only be targeted via traditional media and direct mail.

  3. Boomers are 19 percent more likely to share content on Facebook than any other generation.

  4. Almost 70% of Americans 50-64 are regular YouTube users, with 40 percent 65 and older using the video-based search engine, according to the Pew Research Center.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.