Crisis Communication
Managing Your Retirement Community’s Response to Bad News
September 4, 2019
Retirement Living
How We Can Help
With more than 10,000 baby boomers hitting age 65 every day, retirement living options are on the forefront of many Americans’ minds – whether you are retiring or a loved one is. With most boomers turning to their mobile phones and desktops to search for options, it’s imperative that any entity working to reach this coveted group is using content marketing to its fullest opportunity.
Whether you are a retirement community or travel destination, you need to reach baby boomers with relevant, authentic and valuable content. Yes, it’s true that millennials may outnumber boomers in sheer number, but our older generation has much greater spending power, controlling nearly 70% of the U.S. disposable income and outspending all other generations by $400 billion each year. And that’s especially true with boomer women, who will control two-thirds of all consumer wealth over the next decade.
With the U.S. on the verge of a massive retirement surge, communities and organizations serving this population must find ways to make a lasting connection with consumers and stand out from an extremely crowded marketplace. This is why thought leadership fueled by strategic content marketing is key for marketers. Baby boomers like to read, they like to Google and they love to watch videos to learn and find inspiration. Creating a content marketing strategy that helps tell your story is imperative to meet important goals and objectives, such as new home sales, memberships and visitors.
The Ghidotti team is well-versed in reaching these boomers and telling stories that entice them to learn more about our clients. We put integrated strategies in place that ensure your paid, earned, owned and shared media is working together to create leads, sales and loyalty to your brand.
