Stop Trying to Make “Balanced” Pandemic Life Happen

Here we are, one month into the quarantine and many of us have yet to find the magic potion for managing a full-time job, homeschooling, childcare and whatever else now rules your days. Swaying between a multitude of emotions and just trying to make it through a single day, or sometimes just to lunch, has become the norm. As a manager, organization, leadership and resourcefulness often come naturally. Except during a pandemic, we suddenly have to organize our entire lives at once. The finite line between home and work has become fully blurred and any attempt at work-life balance feels completely unattainable at a time like this. 

Everything is changing, continuously, and with it we must also make changes to continue to efficiently manage our teams. It’s hard, no doubt about it. But what’s harder is continuing to drive the same schedule and force yourself to be productive when you simply can’t, because the daredevil of your three children just learned to climb the kitchen bar stools or the intense silence of your new home office lacks the chatter of a motivating team member. There’s no wrong or right way to maintain life during a pandemic, but to keep some sanity while leading your team from home here are a few tips you can use to manage the madness.

Identify Boundaries

Stop trying to wedge your normal work-life into your new chaotic home-life. It just won’t work! What a lot of people in quarantine are learning rather quickly is that burnout can happen before you know it. Working from home means you no longer have a morning drive-time, a friend lunch to catch or a reason to leave the office for a quick breath of fresh air. Everything in your day just runs together and suddenly you realize you’ve worked several hours more than you intended. 

Identifying chunks of time within the day when you can be most productive is pivotal. If that happens to come at 9 p.m. after the children are asleep, so be it. We are literally in survival mode here, and as we’ve come to know all too well each day seems to bring new challenges or shifts in our processes. Being nimble with not only your strategies but also your work schedule is going to be the real make or break moment.

Create a Daily Huddle

If our team wasn’t utilizing the Slack platform to stay in contact throughout the day, this working from home life would be a lot harder to manage. Using a workspace app enables your team to remain connected, but it definitely identifies the void in face-to-face communication. Sometimes things are just easier spoken than typed into a message…though we all know millennials beg to differ. 

Make sure to actively engage with your team in different ways that help them to still feel seen and part of the collective. Additionally, now that everyone is working on a very personalized schedule to get things done, daily check-ins will help mitigate any uncertainties. Depending on the size of your team, Zoom calls work great for a group or individual virtual meet-up. One rule we have made at Ghidotti is whenever you’re on a Zoom call you must show your face. Not only do we want to see each other’s faces, but we also want to see how our teammates are doing. Proving you are a compassionate leader through empowerment and encouragement is really the key to supporting your team through this time.

Stop Apologizing

While on the phone with a client, my kids were loudly instructing each other on the rules of the new pillow fort, which quickly turned into an argument. Meanwhile, I’m trying to discuss project schedules and muting the phone every two minutes to tell them to be quiet. My client finally said, “You don’t have to mute me. I get it…it’s fine.” In the middle of all the chaos, her calm and non-judgemental words were just what I needed to hear.

If you’ve heard it once you’ve heard it 1,000 times, we’re in this together. Kids are going to interrupt your Zoom, dogs are going to bark on your conference call … and you know what, it’s fine. You’re NOT the only one going through this, so don’t apologize for the uncontrollable things happening around you. Embrace the mess and go on. Your clients, teammates and the world will understand.

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It’s OK to Not Be OK

Give yourself a break! Everyone manages stress differently, but one thing we all have in common right now is that we are each developing an immense amount of self-awareness. Giving yourself and your teammates validation is one of the best things you can do during this time of pandemonium. F-e-e-l those feelings. Don’t waste time holding them back because truthfully they will just spill out anyway–and usually when you don’t really want them too. 

Self-care has never been more crucial. With gyms, parks and all things recreation now closed, what’s there to do? Simple … walk the neighborhood while you’re listening to a podcast (great list collab from our team here), get into the car for a drive (that is still allowed) or just sit on the back porch and soak up the sunshine. You would be surprised how just a few minutes of reflection can impact your day. But also, if you need to sit on the couch and pop a box of chocolates for a time, no judgment. Just don’t live there. Make it a priority to move throughout the day and get your blood flowing. Creativity is more likely to stir up when your mind is clear of the clutter. 

Balance or No Balance

Achieving a work-life balance has always been a challenge for many Americans. We pour our heart and soul into our careers because it’s where we spend most of our days.

Perhaps this is our time to find what balance means, but through a different lens, because one thing is for sure it will look nothing like we previously imagined. What’s important to remember is not to force it. There’s no sense in creating expectations that are unattainable; you’re simply setting yourself up for failure. Make a plan with a 100 percent guarantee that it will change. This way your brain is already set on the path for adaptation. Exponential growth in your leadership will come when you’ve worked toward living above your circumstances. Understand this is just another life season and this too shall pass. You’ve got this!

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We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.