Stop Trying to Make “Balanced” Pandemic Life Happen

Here we are, one month into the quarantine and many of us have yet to find the magic potion for managing a full-time job, homeschooling, childcare and whatever else now rules your days. Swaying between a multitude of emotions and just trying to make it through a single day, or sometimes just to lunch, has become the norm. As a manager, organization, leadership and resourcefulness often come naturally. Except during a pandemic, we suddenly have to organize our entire lives at once. The finite line between home and work has become fully blurred and any attempt at work-life balance feels completely unattainable at a time like this. 

Everything is changing, continuously, and with it we must also make changes to continue to efficiently manage our teams. It’s hard, no doubt about it. But what’s harder is continuing to drive the same schedule and force yourself to be productive when you simply can’t, because the daredevil of your three children just learned to climb the kitchen bar stools or the intense silence of your new home office lacks the chatter of a motivating team member. There’s no wrong or right way to maintain life during a pandemic, but to keep some sanity while leading your team from home here are a few tips you can use to manage the madness.

Identify Boundaries

Stop trying to wedge your normal work-life into your new chaotic home-life. It just won’t work! What a lot of people in quarantine are learning rather quickly is that burnout can happen before you know it. Working from home means you no longer have a morning drive-time, a friend lunch to catch or a reason to leave the office for a quick breath of fresh air. Everything in your day just runs together and suddenly you realize you’ve worked several hours more than you intended. 

Identifying chunks of time within the day when you can be most productive is pivotal. If that happens to come at 9 p.m. after the children are asleep, so be it. We are literally in survival mode here, and as we’ve come to know all too well each day seems to bring new challenges or shifts in our processes. Being nimble with not only your strategies but also your work schedule is going to be the real make or break moment.

Create a Daily Huddle

If our team wasn’t utilizing the Slack platform to stay in contact throughout the day, this working from home life would be a lot harder to manage. Using a workspace app enables your team to remain connected, but it definitely identifies the void in face-to-face communication. Sometimes things are just easier spoken than typed into a message…though we all know millennials beg to differ. 

Make sure to actively engage with your team in different ways that help them to still feel seen and part of the collective. Additionally, now that everyone is working on a very personalized schedule to get things done, daily check-ins will help mitigate any uncertainties. Depending on the size of your team, Zoom calls work great for a group or individual virtual meet-up. One rule we have made at Ghidotti is whenever you’re on a Zoom call you must show your face. Not only do we want to see each other’s faces, but we also want to see how our teammates are doing. Proving you are a compassionate leader through empowerment and encouragement is really the key to supporting your team through this time.

Stop Apologizing

While on the phone with a client, my kids were loudly instructing each other on the rules of the new pillow fort, which quickly turned into an argument. Meanwhile, I’m trying to discuss project schedules and muting the phone every two minutes to tell them to be quiet. My client finally said, “You don’t have to mute me. I get it…it’s fine.” In the middle of all the chaos, her calm and non-judgemental words were just what I needed to hear.

If you’ve heard it once you’ve heard it 1,000 times, we’re in this together. Kids are going to interrupt your Zoom, dogs are going to bark on your conference call … and you know what, it’s fine. You’re NOT the only one going through this, so don’t apologize for the uncontrollable things happening around you. Embrace the mess and go on. Your clients, teammates and the world will understand.

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It’s OK to Not Be OK

Give yourself a break! Everyone manages stress differently, but one thing we all have in common right now is that we are each developing an immense amount of self-awareness. Giving yourself and your teammates validation is one of the best things you can do during this time of pandemonium. F-e-e-l those feelings. Don’t waste time holding them back because truthfully they will just spill out anyway–and usually when you don’t really want them too. 

Self-care has never been more crucial. With gyms, parks and all things recreation now closed, what’s there to do? Simple … walk the neighborhood while you’re listening to a podcast (great list collab from our team here), get into the car for a drive (that is still allowed) or just sit on the back porch and soak up the sunshine. You would be surprised how just a few minutes of reflection can impact your day. But also, if you need to sit on the couch and pop a box of chocolates for a time, no judgment. Just don’t live there. Make it a priority to move throughout the day and get your blood flowing. Creativity is more likely to stir up when your mind is clear of the clutter. 

Balance or No Balance

Achieving a work-life balance has always been a challenge for many Americans. We pour our heart and soul into our careers because it’s where we spend most of our days.

Perhaps this is our time to find what balance means, but through a different lens, because one thing is for sure it will look nothing like we previously imagined. What’s important to remember is not to force it. There’s no sense in creating expectations that are unattainable; you’re simply setting yourself up for failure. Make a plan with a 100 percent guarantee that it will change. This way your brain is already set on the path for adaptation. Exponential growth in your leadership will come when you’ve worked toward living above your circumstances. Understand this is just another life season and this too shall pass. You’ve got this!


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position