PR practitioners are from Venus, media are from Mars? Sometimes it seems that way, especially in this digital age. It’s important that media relations folks build a bond with key members of the media.
But this connection shouldn’t always translate to nothing more than perfunctory tweets and texts. For the sake of expediency, those methods of communication are valuable, but meeting face-to-face can go a long way toward establishing a connection with journalists.
Grabbing coffee, lunch or a drink after work to put faces with names and to humanize a connection is a great way to establish rapport.