November 21, 2018
The Importance of Gratitude

Successful client relationships are built on many factors: honesty, clear communication, mutual respect and appreciation for each other’s time. Basically, if you remember to apply the Golden Rule in all of your day-to-day business interactions, you should have it covered.   

When it comes to holiday time, though, we all have an added opportunity to let our clients know how much we appreciate their choosing to work with us over the past year. You can send a thank you email or a holiday card, but if you really want to capture your clients’ attention, a great token of appreciation is to send an actual holiday gift. Gift giving shows those people who do business with you that your brand stands for relationships, thoughtfulness and going the extra mile. 

But be thoughtful when selecting your client gifts and try not to take the easy way out. We’re willing to bet that your clients will get enough company-branded stress balls from vendors to last them an entire decade of racing toward their own deadlines. You can never go wrong by sending a fruit basket, a box full of tasty snacks or some locally made goodies, but why not think outside the (gift) box and send them something with real meaning behind it?

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Socially responsible gifts can show your clients that you not only care about them, but also that your company cares about giving back. You can select gifts from organizations that have meaning to your company, such as a local nonprofit that your team volunteers with. Or, if you really want to go that extra mile, research the charities that are important to the recipient and select gifts from them or make a donation in their honor.

One important caveat: make sure your clients are allowed to accept gifts before you send them! Some companies have restrictions on the dollar amount of a gift their employees can accept to minimize the appearance of conflicts of interest or special treatment by vendors. If you can get your logo engraved or printed on your holiday gifts, even better: Most accountants agree that the gift is intended for business use and wouldn’t be subject to gift policy limits.

McDonald’s

Marketing / Communications

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.