Like the human resources department, PR is frequently viewed as a cost center rather than a revenue generator. Because of this perception, it’s important to prove value to the C-suite.
Most communicators understand the importance of contributing to a positive ROI, but at the same time, they’re stumped about how to assess and measure outcomes.
Every other department in any company must generate and demonstrate a measurable contribution to business goals; the same is expected of PR. Implementing a basic set of measures that are tied to business objectives and aligned with company objectives and strategy is the key.
Our work reflects our focus on reputation, relationships and results. We are all about sales, guest counts and heads in beds. We daydream about KPIs just like you.Inquire