Bethany Siems

As Director of Strategy, Bethany Siems leads client strategy while overseeing agency operations, ensuring accountability, clarity and results across all engagements. She guides strategic direction for both existing and new business clients, aligning communications with organizational goals and translating vision into executable plans. In addition to client leadership, Bethany supports the agency team through process management, leadership collaboration and a commitment to delivering best-in-class client service.

She brings more than 20 years of experience spanning agency, corporate and client-side roles, giving her a well-rounded perspective on how strategy, execution and operations intersect. She is known for a pragmatic, disciplined approach to strategy development, managing initiatives from concept through execution while keeping teams aligned and outcomes measurable.

Bethany graduated cum laude from the University of Arkansas at Little Rock with a bachelor’s degree in business communication with an emphasis in advertising and public relations. Her career includes serving as a project manager and team lead at one of Little Rock’s largest advertising agencies, supporting national and regional clients, leading new business development efforts for an established architectural firm and spending eight years as marketing director for a prominent lifestyle shopping center.