We Are Ghidotti.
Teamwork makes the dream work at Ghidotti. We're storytellers, strategists, project managers and, more importantly, people who care about results.

Wanna Be Our Newest Rock Star?

Are you the next rock star for the Ghidotti team!?

 

See if you have what it takes.

See if you have what it takes.

Team

Guided By Values

As they say, we are small but mighty here at Ghidotti. We’re considered a boutique firm in industry speak, but our ideas are by the thousands and our energy is unlimited.

We are one of the top public relations agencies in the region, particularly when it comes to expanding the role of content marketing to affect all other areas of the marketing strategy. We are storytellers at heart, and we understand how the right content at the right time can change the conversation in the moment.

And this group of smart, fun, experienced storytellers live and die by a set of VALUES that we think are pretty darn important. For us, it’s all about our uniquely Ghidotti culture:

  1. Client Focused

    We are in a service industry where agencies get fired every day for one bad customer service move. Everything we do is focused on customer service and being a true partner to our clients, providing them effective and efficient counsel whenever they need it. It also includes getting to know their business as well as they know it.

  2. Team Focused

    We work hard. And we play hard. We’re a team of mostly Millennials, so striking a balance between work and fun is important. We enjoy adventures together, including the horse races, the local brewery and a five-hour wild cave tour at Blanchard Springs Caverns (yes, everyone survived … barely).

  3. Community Focused

    We like purpose in our life. We want to be an agency that is actively engaged in improving our city and state. We volunteer with many organizations as individuals and as a group. A few of our pet projects this year include the Heifer International's Urban Farm Fest, Downtown Little Rock's East Village Street Food Jam and Women's Foundation of Arkansas.

Great Teams Lead to Great Results.

Partners

For us to succeed at life, work and the pursuit of happiness, we need a lot of partners to make that happen. Here are some of those connections, awards and networks that help us be leaders in the industry and for our clients.

Our
Values

It takes specific core values for us to be trusted with our clients’ reputations, relationships and results. We live by these every day in creating excellent work for our clients.


 

Zealous Pursuit of Exceptional Results

  • Passionate about doing great work that moves the needle for our clients.
  • Dedicated to a successful outcome.
  • We care about the process, the details and the creativity.
  • Enthusiastically working toward the goal.
  • Dogged. We’re in it to win it.

Team-Based Approach to Service

  • Teamwork makes the dream work.
  • Working for the greater good of the organization, our clients and our community.
  • Capitalizing on the strengths of employees to get results.
  • We are not a team because we work together. We are a team because we respect, trust and care for each other.

Champions for Our Clients

  • We bring the pom poms and the megaphone.
  • We are always looking for ways to help our clients be better.
  • We put our clients first.
  • We are resourceful at every level – bringing new networks, partners, big ideas and extra awesome customer service.

Fiercely Curious

  • Lifelong learners
  • Problem solvers
  • We care to know the story and tell the story.
  • We immerse ourselves in our clients’ businesses.

Builders of Honest and Engaging Relationships

  • We do everything with integrity and transparency.
  • We trust each other.
  • Partnerships are not a one-way street.
  • We value collaboration.
  • The foundation of our agency is rooted in PR – we understand building relationships better than anyone else.

Fun. We Have It.

  • Because why be here if it isn’t fun?

Hot Springs Village

Marketing / Communications

We serve as partner to Hot Springs Village, a gated community spread across 26,000 acres in the Ouachita Mountains.
 

Find out how.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

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Jane Madden

Jane Madden

Account Executive

As an account executive, Jane is especially strong in project management and client relationships. She brings a unique perspective to the table with her past agency experience in London. 

After graduating from Little Rock Central High, Jane packed her bags and jetted off to Scotland to the University of St. Andrews, where she received an Honours Master of the Arts Degree in Art History and English Literature. Following graduation, she decided to stay with the Brits a bit longer, spending the next three years working for a London-based luxury content marketing agency. While working there, Jane worked in editorial and production across several digital and print publications, before settling into her role as an Account Executive. 

When she’s not creating engaging social strategy or chatting away on client calls, Jane enjoys visiting modern art galleries, watching mind-numbing television shows from the early-2000s, cooking Ina Garten recipes and traveling the world.

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Bethany Siems

Bethany Siems

Account Supervisor

Bethany manages the account services department and serves as strategic counsel and lead strategist for multiple agency clients and new business development. She has more than 15 years experience in public relations, promotions, events planning and creative campaign management. She offers a multi-faceted approach to project management from the start of the creative process to the execution.

Bethany graduated cum laude with a bachelor’s degree from the University of Arkansas at Little Rock in business communication with an emphasis in advertising and public relations. Following graduation she spent nearly four years as a project manager and team lead for one of Little Rock’s largest advertising agencies, supporting an array of national and regional clients. She also worked for an 80-year-old architectural firm learning the ins and outs of new business development before landing at a popular lifestyle shopping center as marketing director for the last eight years.

When she’s not at the bottom of the dogpile from her three young daughters, you can find her reading books, blogs, or on a really good day, binge watching the latest Hulu series. She enjoys volunteering for organizations to include Susan G. Komen of Arkansas and local shelters.

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Zach Parker

Zach Parker

Assistant Account Executive

Zach has been called the “Copy King” at Ghidotti. From serving as editor and producer of The Ghidotti Podcast to drafting social content and blog posts for clients, he is always eager to put his writing skills to use.

Zach joined our team after spending two years as a sports writer in Hot Springs, where he spent his days covering the ins and outs of high school athletics in Garland County.

After discovering his passion for storytelling in high school, Zach earned his bachelor’s degree in mass communications and political science from Ouachita Baptist University. He honed his craft in every way possible while in school, most notably serving as the sports editor of the award-winning Ouachitonian yearbook.

In his spare time, you can find Zach spending time with friends or taking in the action at a local sporting event. Unable to completely abandon his love of sports journalism, Zach enjoys moonlighting as a freelance reporter for high school athletics.

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Joshua Lane Cook

Joshua Lane Cook

Media Relations Manager

Joshua Cook is a communications and multimedia professional with extensive experience in breaking news, crisis management and corporate communications both as a network news journalist and public relations professional.

He leads media relations efforts on behalf of our clients, bringing both a strategic lens and tactical know-how to each and every project.

Before joining us, he served as director of public relations for Stratfor, an Austin, Texas-based geopolitical intelligence firm, where he led corporate communications and coordinated hundreds of national and international news interviews each year. Prior to that, he worked as assistant director of communications in the Office of the Vice President for Student Affairs at The University of Texas at Austin and spent over a decade working as a broadcast journalist, editor and producer with CBS Network Radio News in New York.

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Candice Hickman

Candice Hickman

Special Projects Manager

Candice organizes and helps lead agency projects to ensure our team is always executing on budget and crushing goals. She also supports our clients with data-driven media strategies, negotiating media buys and creating and managing paid digital campaigns.

After graduating with a bachelor’s degree in mass communication with a focus in television, Candice spent four years as a part of the production team at a major Little Rock network station. She then joined the marketing department of a prominent local retailer before heading into agency life.

Candice has been with Ghidotti for more than four years now and has worn many hats from buying media for all of the Central Arkansas McDonald’s locations to helping plan advertising and media activation for multiple events with the Downtown Little Rock Partnership. She spends her days researching and planning digital and traditional media buys for clients, working with sales reps and purchasing ad space across multiple media outlets as well as managing the needs of our office and the team. She also handles aspects of accounts receivable and payable and keeps our agency organized in many ways.

She is actively involved in the community through organizations such as Heifer International and the Junior League of Little Rock where she’s also proud to be a 2021-2022 board member

 

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Natalie Ghidotti, APR

Natalie Ghidotti, APR

President/CEO

Natalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region’s best-known brands. The firm serves clients that span all industries, including retail, healthcare, retirement communities, professional services, nonprofits and more.

Prior to opening her own firm, Natalie was a senior public relations account executive with another marketing/PR firm in Little Rock. Before joining the public relations world in 2004, Natalie served as special publications editor-in-chief at Arkansas Business Publishing Group, where she was editor of Little Rock Family, Arkansas Bride, Little Rock Guest Guide and other magazines for five years. While at ABPG, Natalie won national awards from the Parenting Publications of America for her stories published in Little Rock Family. In her public relations career, Natalie has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators.

Natalie is an active community volunteer, serving on the board of the Rotary Club of Little Rock and the Board Development Committee for the Girl Scouts Diamonds of Arkansas, Oklahoma and Texas, and as an active volunteer with Holy Souls School and Catholic High School for Boys. She is a past president of the Arkansas Chapter of the Public Relations Society of America and a past chairman of PRSA National’s Independent Practitioners Alliance. She serves on the Executive Committee for PRSA National’s Counselors Academy, has served as one of a three-member leadership team overseeing National PRSA’s Section Council and has been a speaker for several PRSA International Conferences. Natalie is a member of PRConsultants Group, a collaborative of 50 senior-level PR practitioners representing the top markets in the country.

She has served on the boards of directors for Reach Out and Read, Museum of Discovery, Centers for Youth and Families and the Girls Scouts. She is a member of Leadership Arkansas Class XII, Leadership Little Rock, Class XVI, was named to Arkansas Business’ “40 Under 40,” and is troop leader for her daughter’s Girl Scout Juniors Troop.

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.