Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Managing Your Company’s Response to Bad News
Plan, Plan and Plan Some More Companies make or break a reputation for themselves not when everything is going smoothly, but when things get…
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How Your B2B Business can Produce and Host Content
On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…
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How Your B2B Business Can Use Content to Generate Leads
Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…
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Ghidotti Promotes Kelly Plopper to Account Executive
Ghidotti, a Little Rock-based public relations and content marketing agency, announced the promotion of Kelly Plopper to Account Executive. Plopper joined the agency in…
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How to Use Content to Showcase Expertise
It’s no secret that content marketing can be an effective tool to generate new leads for your B2B company. Through customer research, keyword research…
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Build a Distribution and Promotion Plan for Your Content
No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…
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How to Build Customer Personas for Your B2B Marketing Content
While customer research lays the foundation for effective content marketing by establishing your B2B business’s target audience, building customer personas takes it to the…
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Ghidotti’s Bethany Siems to Serve as Vice President for PRSA’s Arkansas Chapter Board
Ghidotti Director of Strategy Bethany Siems has been elected to serve as 2023 vice president of the Public Relations Society of America Arkansas Chapter…
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Ghidotti Wins National PR Daily Award
Ghidotti, a Little Rock-based public relations and content marketing agency, has earned a PR Daily’s Media Relations Award in the Media Relations Video category…
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