Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Ghidotti Wins Big With Six Prism Awards From Arkansas Public Relations Society of America Chapter
Ghidotti Communications, a Little Rock-based public relations and content marketing firm, took home six Prism Awards during the 2026 ARcom event held Sept. 17,…
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Meta Has Now Worked Through Three of the Four Stages of Crisis Failure
An open letter to competitors is not an apology. What Meta’s teen safety ad got wrong about crisis communications. By Natalie Ghidotti I woke…
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AI Search Has a Trust Problem. Earned Media Has an Answer.
Before there was a search bar, there was a neighbor leaning over the fence. Need a mechanic? A pediatrician? A decent steakhouse? You asked…
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Playing the Long Game: Why Local Knowledge Is Still Our Secret Weapon
When a company comes to Arkansas to do business, they usually bring impressive strategies, sharp teams and big plans. Whether they are joining the…
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PRSA Awards of Excellence: The Arkansas Stories Behind Two National Silver Anvil Honors
When a project is recognized on a national stage, the real excitement comes from having a spotlight shone on the incredible organizations we get…
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The Price of Automation: Balancing Economic Efficiency with Brand Trust in an AI Market
Crafting the right message to reach core audiences has always been a foundational pillar of strategic public relations and marketing. But a communications strategy…
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The Importance of Keyword and Topic Research
To achieve maximum results for your business, effective content marketing requires the proper balance between quality and quantity. You want to maintain a steady…
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Prompting Trust: Why Credibility Can’t Be Automated
We used to only worry about getting the message right. Now we have to prove the message is real. In the U.S., trust is…
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AMP Names Natalie Ghidotti a 2026 Influencer of the Year
Arkansas is home to leaders who are shaping conversations far beyond the state’s borders, and Arkansas Money & Politics’ Influencers of the Year list…
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