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Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.

How to Pitch Journalists, Bloggers and Influencers

If securing media coverage for your B2B business is your mission, the pitch is the key to making it a reality. After you have…

How to Research the Best Media Outlets for Your B2B Business

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of…

Ghidotti Awarded Top Honor with National Silver Anvil Award

Ghidotti, a Little Rock-based public relations and content marketing agency, received the Public Relations Society of America’s prestigious Silver Anvil Award for exceptional work…

How to Become a Relied Upon Source for Journalists

The first to break all major news in the NFL and NBA, ESPN insiders Adam Schefter and Adrian Wojnarowski have risen to the top…

Managing Your Company’s Response to Bad News

Plan, Plan and Plan Some More Companies make or break a reputation for themselves not when everything is going smoothly, but when things get…

How Your B2B Business can Produce and Host Content

On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…

How Your B2B Business Can Use Content to Generate Leads

Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…

Ghidotti Promotes Kelly Plopper to Account Executive

Ghidotti, a Little Rock-based public relations and content marketing agency, announced the promotion of Kelly Plopper to Account Executive. Plopper joined the agency in…

How to Use Content to Showcase Expertise

It’s no secret that content marketing can be an effective tool to generate new leads for your B2B company. Through customer research, keyword research…