Content Marketing

Micro-influencers have emerged as a powerful force in public relations, allowing businesses to connect with niche audiences in meaningful ways. These influencers, often with…

Even after your B2B business has researched the best media outlets, selected the ideal story to pass to a journalist and delivered a successful…

As part of any successful B2B marketing strategy, your company’s social media channels are a reliable source for reaching and engaging with your audience.…

On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…

Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…

No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…

While customer research lays the foundation for effective content marketing by establishing your B2B business’s target audience, building customer personas takes it to the…

It’s no secret that content marketing has become a priority for marketing professionals across a variety of different industries in recent years, and the…

There was a time when marketing to mothers meant exclusively targeting Baby Boomers and Generation X. However, for businesses or organizations interested in reaching…