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Content Marketing

How to Do Client Research

Content marketing is like a recipe. It’s only successful when you include all the necessary ingredients. Just like you can’t bake delicious bread without…

Timing Is Everything: How Reactive Marketing Keeps Brands Relevant

The internet never sleeps, and neither do conversations about your brand. Whether it’s a trending meme, a breaking news story or a viral customer…

The Role of Micro-Influencers in Modern Public Relations

Micro-influencers have emerged as a powerful force in public relations, allowing businesses to connect with niche audiences in meaningful ways. These influencers, often with…

The Importance of the Linkback in B2B Marketing

Even after your B2B business has researched the best media outlets, selected the ideal story to pass to a journalist and delivered a successful…

How to Use Social Media Ads to Engage New Audiences

As part of any successful B2B marketing strategy, your company’s social media channels are a reliable source for reaching and engaging with your audience.…

How Your B2B Business can Produce and Host Content

On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…

How Your B2B Business Can Use Content to Generate Leads

Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…

Build a Distribution and Promotion Plan for Your Content

No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…

How to Build Customer Personas for Your B2B Marketing Content

While customer research lays the foundation for effective content marketing by establishing your B2B business’s target audience, building customer personas takes it to the…