Content Marketing

At Ghidotti, we know that how you tell your story is just as important as the story itself. We often guide clients through a…

Content marketing is like a recipe. It’s only successful when you include all the necessary ingredients. Just like you can’t bake delicious bread without…

The internet never sleeps, and neither do conversations about your brand. Whether it’s a trending meme, a breaking news story or a viral customer…

Micro-influencers have emerged as a powerful force in public relations, allowing businesses to connect with niche audiences in meaningful ways. These influencers, often with…

Even after your B2B business has researched the best media outlets, selected the ideal story to pass to a journalist and delivered a successful…

As part of any successful B2B marketing strategy, your company’s social media channels are a reliable source for reaching and engaging with your audience.…

On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…

Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…

No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…