Meta Has Now Worked Through Three of the Four Stages of Crisis Failure
An open letter to competitors is not an apology. What Meta’s teen safety ad got wrong about crisis communications. By Natalie Ghidotti I woke…
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AI Search Has a Trust Problem. Earned Media Has an Answer.
Before there was a search bar, there was a neighbor leaning over the fence. Need a mechanic? A pediatrician? A decent steakhouse? You asked…
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Playing the Long Game: Why Local Knowledge Is Still Our Secret Weapon
When a company comes to Arkansas to do business, they usually bring impressive strategies, sharp teams and big plans. Whether they are joining the…
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The Price of Automation: Balancing Economic Efficiency with Brand Trust in an AI Market
Crafting the right message to reach core audiences has always been a foundational pillar of strategic public relations and marketing. But a communications strategy…
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Prompting Trust: Why Credibility Can’t Be Automated
We used to only worry about getting the message right. Now we have to prove the message is real. In the U.S., trust is…
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The Roles That Build Reputation: 7 Ways Brands Win Attention and Trust
In a world where more than 5 billion people are active on social media, brands no longer get to choose whether they’re part of…
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Disruption Workshop
In the face of economic headwinds, clarity becomes a competitive advantage. That’s the driving force behind Ghidotti’s Disruption Sessions — immersive, high-impact workshops…
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Strategic Storytelling: Choosing When to Speak and When to Let Others Speak for You
At Ghidotti, we know that how you tell your story is just as important as the story itself. We often guide clients through a…
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Timing Is Everything: How Reactive Marketing Keeps Brands Relevant
The internet never sleeps, and neither do conversations about your brand. Whether it’s a trending meme, a breaking news story or a viral customer…
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