Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Ghidotti Awarded Top Honor with National Silver Anvil Award
Ghidotti, a Little Rock-based public relations and content marketing agency, received the Public Relations Society of America’s prestigious Silver Anvil Award for exceptional work…
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How to Become a Relied Upon Source for Journalists
The first to break all major news in the NFL and NBA, ESPN insiders Adam Schefter and Adrian Wojnarowski have risen to the top…
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Managing Your Company’s Response to Bad News
Plan, Plan and Plan Some More Companies make or break a reputation for themselves not when everything is going smoothly, but when things get…
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How Your B2B Business can Produce and Host Content
On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…
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How Your B2B Business Can Use Content to Generate Leads
Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…
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Ghidotti Promotes Kelly Plopper to Account Executive
Ghidotti, a Little Rock-based public relations and content marketing agency, announced the promotion of Kelly Plopper to Account Executive. Plopper joined the agency in…
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How to Use Content to Showcase Expertise
It’s no secret that content marketing can be an effective tool to generate new leads for your B2B company. Through customer research, keyword research…
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Build a Distribution and Promotion Plan for Your Content
No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…
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How to Build Customer Personas for Your B2B Marketing Content
While customer research lays the foundation for effective content marketing by establishing your B2B business’s target audience, building customer personas takes it to the…
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