Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
The Role of Micro-Influencers in Modern Public Relations
Micro-influencers have emerged as a powerful force in public relations, allowing businesses to connect with niche audiences in meaningful ways. These influencers, often with…
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Deciding on What to Pitch — and When
As newsrooms continue to be downsized due to furloughs or layoffs, earning media coverage for your B2B business is becoming more challenging. While media…
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Ghidotti Celebrates Big Wins at 2024 PRGN Best Practice Awards Gala in Geneva
Ghidotti Communications, a Little Rock-based public relations and content marketing agency, was honored with four awards at the 2024 Public Relations Global Network (PRGN)…
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The Importance of the Linkback in B2B Marketing
Even after your B2B business has researched the best media outlets, selected the ideal story to pass to a journalist and delivered a successful…
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How to Use Social Media Ads to Engage New Audiences
As part of any successful B2B marketing strategy, your company’s social media channels offer a reliable way to reach and engage your audience. However,…
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Ghidotti Appoints Jane Madden to the Role of Content Producer
Ghidotti, a Little Rock-based public relations and content marketing agency, announces the promotion of Jane Madden to the role of content producer. Madden, previously…
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Lance Turner, Former Arkansas Business Editor, Joins Ghidotti as Account Supervisor
Long-time Arkansas Business Publishing Group Editor Lance Turner recently joined Ghidotti, a Little Rock-based public relations and content marketing agency, as an Account Supervisor.…
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Ghidotti Communications Leads 2023 PRGN Best Practice Awards With Six Global Recognitions
Ghidotti, a Little Rock-based public relations and content marketing agency, led the recipients in the number of awards received at the 2023 Public Relations…
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How to Pitch Journalists, Bloggers and Influencers
If securing media coverage for your B2B business is your mission, the pitch is the key to making it a reality. After you have…
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