Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
How to Research the Best Media Outlets for Your B2B Business
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of…
Read More
Ghidotti Awarded Top Honor with National Silver Anvil Award
Ghidotti, a Little Rock-based public relations and content marketing agency, received the Public Relations Society of America’s prestigious Silver Anvil Award for exceptional work…
Read More
How to Become a Relied Upon Source for Journalists
The first to break all major news in the NFL and NBA, ESPN insiders Adam Schefter and Adrian Wojnarowski have risen to the top…
Read More
Managing Your Company’s Response to Bad News
Plan, Plan and Plan Some More Companies make or break a reputation for themselves not when everything is going smoothly, but when things get…
Read More
How Your B2B Business can Produce and Host Content
On the surface, content marketing seems like a fancy way to describe blogging. It’s actually a comprehensive term that includes a variety of different…
Read More
How Your B2B Business Can Use Content to Generate Leads
Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…
Read More
Ghidotti Promotes Kelly Plopper to Account Executive
Ghidotti, a Little Rock-based public relations and content marketing agency, announced the promotion of Kelly Plopper to Account Executive. Plopper joined the agency in…
Read More
How to Use Content to Showcase Expertise
It’s no secret that content marketing can be an effective tool to generate new leads for your B2B company. Through customer research, keyword research…
Read More
Build a Distribution and Promotion Plan for Your Content
No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…
Read More