Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
How Your B2B Business Can Use Content to Generate Leads
Elevating thought leadership is one of the many benefits of content marketing, but perhaps the most valuable for your B2B business is lead generation.…
Read More
Ghidotti Promotes Kelly Plopper to Account Executive
Ghidotti, a Little Rock-based public relations and content marketing agency, announced the promotion of Kelly Plopper to Account Executive. Plopper joined the agency in…
Read More
How to Use Content to Showcase Expertise
It’s no secret that content marketing can be an effective tool to generate new leads for your B2B company. Through customer research, keyword research…
Read More
Build a Distribution and Promotion Plan for Your Content
No matter how much time your B2B business spends writing optimized content, recording videos and podcasts or creating graphics, your efforts are wasted if…
Read More
How to Build Customer Personas for Your B2B Marketing Content
While customer research lays the foundation for effective content marketing by establishing your B2B business’s target audience, building customer personas takes it to the…
Read More
Ghidotti’s Bethany Siems to Serve as Vice President for PRSA’s Arkansas Chapter Board
Ghidotti Director of Strategy Bethany Siems has been elected to serve as 2023 vice president of the Public Relations Society of America Arkansas Chapter…
Read More
Ghidotti Wins National PR Daily Award
Ghidotti, a Little Rock-based public relations and content marketing agency, has earned a PR Daily’s Media Relations Award in the Media Relations Video category…
Read More
Content Marketing: Knowing What You Have and How to Share It
It’s no secret that content marketing has become a priority for marketing professionals across a variety of different industries in recent years, and the…
Read More
Strategy: Laying the Foundation for Effective B2B Marketing
Even for the largest B2B companies, standing out from the competition can be a daunting task. A simple Google search from a prospective client…
Read More