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Alliance Rubber

B-to-B Marketing

We have been working with Alliance Rubber Company, the world’s largest manufacturer of rubber bands for many years as its marketing partner, developing the company’s B-to-B outreach to better reach prospective customers and open new markets.

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The Situation:

Alliance Rubber Company, the world’s largest manufacturer of rubber bands headquartered in Hot Springs, Ark., produces approximately 2,200 high-quality rubber products marketed in 55 countries. For nearly a century, Alliance Rubber has been organizing the world in fun, affordable ways. Ghidotti Communications has been working with Alliance Rubber for seven years as its public relations partner. Our agency works to raise awareness in both the B-to-B and B-to-C markets for Alliance, creating push-pull marketing strategies for the company. Rubber bands can be boring if you let them, but Ghidotti Communications works to ensure consumers, companies, media and influencers know all the many uses rubber bands can play in one’s life. Our agency helps on specific B-to-B strategies to reach current and prospective customers with content and messaging that leads to increased sales and fertile ground for the sales team to generate revenue.

The Strategy:

Ghidotti Communications took a B-to-B marketing approach tailored to the manufacturing industry. Using a combination of content important to the manufacturing world (STEM education and innovation, for example) and targeted campaigns, we positioned Alliance as an expert in the industry.

We created a flighted campaign approach with content that addressed many areas of the industry, not just the product that Alliance manufactures. Because Alliance is moving into areas that require innovation and consulting, the strategy is elevating the perception of the caliber of thinking that the company could provide. While B-to-B manufacturing is still reeling from the digital transformation, many buyers and key decision makers are looking for those who stand out in the crowd. In addition to long-form content posted on platforms such as and LinkedIn (through Alliance leadership profiles), we are working with Alliance to create videos, infographics and other visual content that illustrates strategic challenges that custom rubber and silicone manufacturing can address.

The Results:

The content marketing campaign is ongoing but, already, results are showing increased engagement across Facebook and LinkedIn as well as interest through Efforts are currently in place to increase lead generation for custom projects that address industry challenges.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position