We Are Ghidotti.
Looking for expertise in public relations, thought leadership, media relations, content marketing or influencer marketing? Glad you found us!

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

Get your Ghidotti Guide to get started!

Expertise

How We Do Things

We represent a variety of clients in a wide array of industries, and we do that on purpose. Serving many industries keeps us fresh and energized and allows us to use best-in-class ideas in one industry for another one. Some industries where we have taken a deep dive include:

  1. Legal

    In today’s competitive landscape, it’s more important than ever for legal marketers to help their attorneys stand out with a thought leadership strategy and content marketing that focuses on integration with all marketing disciplines. During our work with one of Arkansas’ leading law firms we created a successful content marketing strategy that continues to increase leads and garner new clients today.


    Learn more here.

  2. Retirement Living

    With a vast number of baby boomers searching online for their next home, strategic content marketing could be the difference in your retirement community leading the pack or being completely overlooked. Our team specializes in content marketing and public relations by using earned media and your owned media to reach prospects.


    Learn more here.

  3. Healthcare

    We can’t count the number of times we’ve interpreted “doctor speak” for the average reader. Healthcare is a complicated industry, and we’ve had many years experience in helping providers break down barriers and truly educate and engage with consumers looking to take care of themselves and their loved ones.

    Learn more about how we have done this for one of Arkansas’ leading health systems.

  4. Retail

    Working on one of the world’s most iconic brands, McDonald’s, has taught us a thing or two about consumers and their buying habits. We’ve learned that a successful marketing campaign ensures that your paid, owned, earned and shared strategies are all working together to engage a customer with your brand. Along with McDonald’s, we’ve helped brands like Riceland Foods Inc., the world’s largest miller and marketer of rice, educate consumers on the benefits of this small, but mighty grain that means a whole heck of a lot to our home state and the world.

    Learn more about how we’ve grown guest counts and sales for McDonald’s.

  5. Professional Services

    Our team has built a strong reputation in thought leadership and working with professional services to increase their lead generation and land big client wins. Let us position you for growth and improved stakeholder engagement through message mapping, strategic marketing-communications, content marketing and earned media campaigns.

    Learn more here.

What We Do

Public relations has always been our foundation, and although we have grown to offer full marketing strategy to our clients, PR is always at the heart of what we do.

We believe our foundation in public relations is a particular capability that is very appealing to our clients in a world where one ill-crafted tweet or one negative interaction with a customer can change a reputation and long-standing relationships overnight. Public relations can no longer stand alone, apart from the other disciplines like marketing and advertising. With social and digital strategies tied so closely to advertising and PR, it’s even more important to completely integrate these functions with the larger marketing strategy.

Content is the new creative, and as a firm grounded in public relations, we are uniquely and perfectly situated to be the go-to content creator for our clients. Our seasoned storytellers understand what makes great content, how to create it and how to give it legs to live on portals beyond an initial posting date. Without a solid content strategy in today’s fast-paced world where everything is at your fingertips, organizations and brands will be lost in the fray – and big media budgets are left to fail.

Our Approach

Our approach to new client work (and, really, client work that has been around for years) is simple. We do our research to learn your challenges and opportunities and how you fit in with your competition.

We focus on reputations, relationships and results. We ask a lot of questions so that we can determine best strategies to meet YOUR key metrics and KPIs. Want to gauge how you are currently doing when it comes to reputation, thought leadership and content marketing? Click here to ask for your very own Guide to Ghidotti, which includes a short quiz to determine how you fare.

We realize we aren’t a fit with all clients and vice versa. If you’re thinking about working with us, learning a bit about some of our best client partnerships may help. They are:

  • Companies looking for strong content marketing strategy and experienced storytellers
  • Marketing and PR teams who value consultants who can bring something extra to the table
  • Companies with little to no marketing/PR leadership or new C-suite leadership that need a reliable, strategic partner
  • Regional and national companies that need a network of boots-on-the-ground PR pros
  • Companies that want to connect with influencers, whether media or the next Insta Superstar
  • Brands that need their story carefully crafted and thoughtfully told
  • Companies facing a crisis that need expert, thoughtful counsel

View more case studies

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

400 W Capitol Ave Suite 2979

Little Rock, AR 72201

501.777.3509

© 2022 Ghidotti Communications

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.

 

Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.

Responsibilities:

  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com: 

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position