Build brand authority while building trust and connecting with your target audience through VALUABLE content.
When
you need to simplify your message
For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions.
Finding it hard to come up with the right message? Exhausted by the time and resources it takes to get a week’s worth of social posts crafted? Guess what…you’re not alone. Our team has worked with countless clients who know their business well, and know they have a superior offering, but struggle with how to craft the right message that their target audience understands.
Proven
Results
"Ghidotti has become an extension of our team. I am thankful to know we have them in our corner to fill in the spaces we either don’t know enough about or know nothing about."
-Patsy Dather, Mainstream Technologies
Services
Message Mapping
By narrowing the focus to your audience’s needs and pain points, we teach you how to create the right content that prospects want to hear and will resonate with – in turn, driving new leads, and eventually, sales!
- Client Personas
- Messaging Funnels
- Targeted Keywords
- Search Optimization
Content Marketing
Carefully crafted, strategic content has the power to increase your business’s brand awareness, engage your desired target audience and generate leads. Our team can develop a content marketing strategy that will increase your brand’s visibility online, build trust and authority, and drive traffic to your website.
- Strategic Plan
- Social Media Strategy & Management
- Blog
- E-Newsletter
- White Paper
- Case Study
- Video & Graphics
- Webinar Content Development & Hosting
Media Training
It takes more than good talking points and knowing your business to nail interviews with reporters. It takes skill — a skill that Ghidotti can help you build. Our seasoned communications professionals develop customized media training workshops that give your team the tools they need to be prepared.
- Spokesperson Training
- Talking Points Reporters Will Quote
- Dealing with Difficult Questions
- Anticipating Reporters Needs
- Leading Interview Conversations
- On-Camera Interview Skills