Welcome to the world of thought leadership! We’re diving in and unboxing strategies and topics to help you become the expert in your field and gain a competitive advantage for your business.

Videos

Ep. 16 – Unboxing Expanding Your Audience and Network

In the latest episode of Unboxing with Ghidotti, we’re taking a deep dive into building an audience that truly connects. Director of Strategy Bethany…

Ep. 15 Unboxing Talking to a Reporter

Reporters seek emotional, impactful stories that connect with their audience. In our latest episode of Unboxing with Ghidotti, we sit down with CEO Natalie…

Ep. 1 – Unbox Content Marketing: Strategies to Attract, Engage and Retain Audiences

What is content marketing and how can it help businesses? Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX strategies to attract, engage and retain an audience with content marketing.

Ep. 2 – Unbox the Secret Sauce to Content Marketing Strategy

Without a clear strategy, you’re probably wasting your time with content marketing. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX the secret sauce to content marketing strategies that drive business results.

Ep. 3 – Unbox the Craft of Authentic Messaging

You are increasingly competing for your audience's attention across all of your communications, not just social media. That's why crafting clear, concise messages has never been more important. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how to connect with your audience through authentic messaging.

Ep. 4 – Unbox Target Market Research

Are you struggling to write content that truly speaks to your audience? Then it's time to do the work! Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX strategies for target market research to guide your content marketing strategy.

Ep. 5 – Unbox the Value of a Clear, Concise Message

Do your clients or customers know what makes your company different from your competitors? Do they truly understand your value proposition or brand story the way you do? Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how integrating a clear, concise message into your content marketing strategy can help grow your book of business.

Ep. 6 – Unbox the Power of Telling Your Brand’s Story

Is your company struggling to connect with its audience? Do they know the impact of the work your employees do? Telling your brand's story goes beyond its origin, but to the foundation of its relationship with people. Join CEO Natalie Ghidotti and Director of Public Relations Joshua Cook as they UNBOX how conveying the unique stories that stem from your brand can foster a lasting human connection with a wider audience.

Ep. 7 – Unbox the Value of Authenticity in Marketing

Is your brand struggling to stand out in a competitive landscape? Genuinely conveying relatable experiences and interesting perspectives while presenting your brand as a resource will speak volumes to your intended audiences. Join CEO Natalie Ghidotti and Director of Public Relations Joshua Cook as they UNBOX how incorporating authenticity in your content marketing strategy will set your story apart.