Ep. 17 – Unboxing the Power of AI on PR

Curious how AI can transform your PR strategy? In our latest episode of Unboxing with Ghidotti, Account Supervisor Lance Turner dives into how AI can streamline tasks, analyze data and even generate drafts of content, so you can focus on crafting strategic, more impactful campaigns. AI enhances efficiency, provides deeper audience insights and measures impact, but it’s not here to replace human creativity and strategy.

From writing pitches and press releases to optimizing SEO and distribution timing, AI can elevate your efforts while freeing up time for big-picture thinking. The key is balancing AI’s capabilities with authentic, human storytelling to maintain strong connections with your audience.