Ep. 21 – Unboxing How to Create a Good Business Narrative

In today’s crowded marketplace, your business narrative is your most powerful asset. In our latest Unboxing With Ghidotti video, account supervisor Lance Turner breaks down what makes a business story resonate with your audience to build trust and drive results.

Here are some of his insights to get you thinking:

• Customers want to belong, not just buy. Your story should invite them in.
• Narrative clarity beats buzzword overload. Keep it grounded in purpose, not jargon.
• The best business stories don’t start with ‘we.’ They start with a shared human truth.

Whether you’re crafting a customer-facing message, writing website copy or planning your next campaign—this 1-minute video is well worth the watch.