Ep. 7 – Unbox the Value of Authenticity in Marketing

Is your brand struggling to stand out in a competitive landscape? Many companies are focused on driving home a singular message: they’re the best; however, describing what makes your business different will keep it from blending in with the crowd. As humans, we gravitate toward people and companies that make an effort to connect with and understand who we are and what we need. Genuinely conveying relatable experiences and interesting perspectives while presenting your brand as a resource will speak volumes to your intended audiences. Join CEO Natalie Ghidotti and Director of Public Relations Joshua Cook as they UNBOX how incorporating authenticity in your content marketing strategy will set your story apart.