Ep. 8 – Unbox the Value of Measuring KPIs

While setting lofty goals provides the framework for your strategic plan, regularly measuring your KPIs will reveal if your brand is staying on track to accomplish them. From sales numbers and social media metrics to website analytics and leads conversions, identifying which KPIs are pertinent to measure will inform your content strategy and let you know when to shift your focus. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how measuring KPIs will help you better understand the path to achieving your goals.