Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Why Employees Can’t Act Busier Than Journalists
Many business employees know the feeling. You’re reading a news story or journal article and come across a quote from a fellow industry team…
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Ghidotti Communications Earns PRSA Prism Awards and Celebrates CEO’s National Career Milestone
The Arkansas PRSA Prism Awards are always a highlight for our industry, celebrating the people and campaigns shaping communications in our state. From thoughtful…
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The Roles That Build Reputation: 7 Ways Brands Win Attention and Trust
In a world where more than 5 billion people are active on social media, brands no longer get to choose whether they’re part of…
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How to Use Paid Media to Generate Leads and Drive Conversions
While many instinctively think of social media as a way to connect with friends and family, share photos or engage in heated political debates,…
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The Differences Between SEM and SEO
Just as the English language evolves with slang words, marketing terms and phrases shift, too, most notably search engine optimization (SEO) and search engine…
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Natalie Ghidotti, APR, Becomes First Woman from PRSA Arkansas Chapter Named to National College of Fellows
Natalie Ghidotti, APR, founder and CEO of Ghidotti Communications, earned a place in the Public Relations Society of America’s (PRSA) College of Fellows. She…
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Paid Digital Marketing: Are You Doing It Right?
Implementing a marketing strategy without paid digital media is like going into battle with a bow and arrow in the age of precision-guided tools.…
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Commanding the Crisis Before It Begins
At Ghidotti, we believe in the power of preparation, and few challenges demand more readiness than a crisis. That’s why we were honored to…
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Ghidotti Communications Honored with PRSA Award of Excellence for ‘Power of Fun’ Campaign
At Ghidotti, we believe the best stories are the ones that bring people together. That’s why we’re thrilled to share that our team has…
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