Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Ghidotti Named Among Top Women in PR by PRNews
LITTLE ROCK, Ark. — Natalie Ghidotti, President and CEO of Little Rock-based public relations and content marketing firm Ghidotti, was named one of the…
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SEO Strategy for Beginners
Regardless of the industry that you work in, chances are you’ve heard of search engine optimization, or SEO. While it’s easy to think that…
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Ghidotti Goes Global at PRGN 2020 Best Practice Awards
2020 has proven challenging for brands globally, but it’s also provided an opportunity to tackle new challenges with innovative ideas. Many of those ideas…
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Ghidotti named Finalist at the 2020 PRNEWS Platinum PR Awards
As is the case with most events in the whirlwind of adaptation happening this year, the 2020 PRNEWS Platinum PR Awards ceremony was hosted virtually…
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How to Bounce Back After Negative News Coverage
Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of…
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Ghidotti Wins Big at 2020 Arkansas Public Relations Awards
Ghidotti won big at the 2020 PRISM awards organized by the Arkansas Public Relations Society of America (PRSA) chapter. The Little Rock public relations…
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5 Reasons Why Content Marketing Strategy Matters
Trust us – we know it feels like we post about the importance of developing a content strategy every other day. I mean –…
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Proactive vs. Reactive Crisis Communication Plans
Bad things happen. Let’s begin by agreeing that no organization, regardless of size or the nature of their work, can avoid every potential crisis.…
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Why Content Marketing Alone Doesn’t Work
By now, you’re probably familiar with the concept of content marketing. As it has grown into a versatile and easily customizable strategy to reach…
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