Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.

How to Develop a Content Marketing Roadmap for Your Business

If brand awareness, thought leadership and lead generation are ideal destinations for your business, content marketing is the mode of transportation. However, success from…

How to Become a Good Source for Reporters

Getting featured in a great story about your company is one thing, but earning consistent media placements in stories that go far beyond your…

Ghidotti Joins Public Relations Global Network

LITTLE ROCK, Ark. — Ghidotti, a Little Rock-based public relations and content marketing firm, has joined the Public Relations Global Network (PRGN), one of…

Jane Madden Joins PR & Content Marketing Agency Ghidotti

LITTLE ROCK, Ark. — Ghidotti, a Little Rock-based public relations and content marketing agency, announces the addition of Jane Madden to the team as…

5 Tactics for Adapting Your Social Strategy During a Crisis

In today’s world, social media is one of the most, if not the most, important communication tools. It’s a way to instantly connect friends…

Launching The Thanks A Billion Project

My friend, Ken Clark, and I met in our Vistage executive group and became fast friends. I have gotten to know Ken, and have…

Marketing During a Crisis – What to say, sell and do?

In times of crisis, our true colors show. We can curl up in a fetal position, ignore the trials and tribulations and run scared.…

COVID-19’s Impact on the Media & What That Means for Businesses

A lot has changed in the world over the past few weeks and local reporters have been out there keeping the public informed every…

How to Get Your Employees to Become Brand Advocates

When it comes to promoting your brand, the employees on your team can be your biggest advocates. They each have their own professional networks…