Ronald McDonald McDonald's Logo
McDonald's Logo Hot Springs Village Logo LRPD Badge

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.

McDonald's Logo LRPD Badge Hot Springs Village Logo

The Situation:

In order to set the stage for a winning marketing strategy for the McDonald’s Central Arkansas Co-op, we worked to better utilize integrated strategies to maximize our annual media buy by using PR, social media and influencer marketing to stretch our dollars. We focused our business consumer insights work on three strategic areas for McDonald’s: Beverage, Breakfast and Burgers/Chicken. We focused on value platform, localized promotions, creative refreshes and new pricing strategies.

Some important new products – such as limited-time-only Big Macs, flavorful slushies at a new price point of $1 and Signature Crafted Sandwiches – needed to get special attention in the marketplace to drive incremental sales.

The Strategy:

Along with media relations and storytelling that aligned with the national marketing calendar, we focused our efforts on bringing to life three distinct campaigns to drive sales and guest counts.

“Which Mac Are You?” campaign to encourage millennials to purchase more Big Mac burgers – A sweepstakes contest via a form on a customized landing page that asked consumers to proclaim which Mac they are in order to win Big Macs for a year. Our integrated marketing strategies led consumers to the landing page and into the stores with coupons.

Great Southern Region “Slushie Synergy” campaign to focus on beverages throughout the summer, particularly new $1 slushies – We created the Summer of Slushies with a massive sweepstakes contest to send one lucky winner to the Minute Maid Ballpark in Houston for a fabulous summer getaway weekend. Paid media added value programs throughout the region included “96 Days of Summer,” Sweet Slushie Break, Summer Slushie Sweeps and Slushie Reunion.

“Pay It Forward” annual program with KARK-NBC to highlight good work in the community – A winner was chosen twice a month to be recognized in TV segments for their community giving. The winners were honored by local McDonald’s owner-operators and the one-and-only Ronald McDonald. Additional promo spots, news billboards, prime banner spots online and app banners boosted the campaign.

The Results:

When many other Co-ops across the country struggled with declining sales, our Co-op thrived with one of the largest increases in sales in the region – a 4.3% increase in comp sales. Guest counts also comped year over year by 3.1%. And during each month of our campaign, the Central Arkansas Co-op performed as one of the Top 20 Co-ops in social media engagement across the U.S.

Some of our larger campaigns during the year also performed so well for our Co-op that they were picked up by the rest of our McDonald’s Great Southern Region. Seven additional Co-ops used our comprehensive campaigns for “Which Mac Are You” and Summer Slushie Sweepstakes. In particular, the “Which Mac Are You” campaign was highly successful with more than 105,000 sweepstakes entries!

 

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We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.

REQUIREMENTS: 

  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 

Accounting

  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position