Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
PRSA Awards of Excellence: The Arkansas Stories Behind Two National Silver Anvil Honors
When a project is recognized on a national stage, the real excitement comes from having a spotlight shone on the incredible organizations we get…
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The Price of Automation: Balancing Economic Efficiency with Brand Trust in an AI Market
Crafting the right message to reach core audiences has always been a foundational pillar of strategic public relations and marketing. But a communications strategy…
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The Importance of Keyword and Topic Research
To achieve maximum results for your business, effective content marketing requires the proper balance between quality and quantity. You want to maintain a steady…
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Prompting Trust: Why Credibility Can’t Be Automated
We used to only worry about getting the message right. Now we have to prove the message is real. In the U.S., trust is…
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AMP Names Natalie Ghidotti a 2026 Influencer of the Year
Arkansas is home to leaders who are shaping conversations far beyond the state’s borders, and Arkansas Money & Politics’ Influencers of the Year list…
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Why Everyone Wants Storytellers (and Why PR Isn’t Surprised)
If it feels like every brand is suddenly hiring a “storyteller,” you’re not imagining it. A recent Wall Street Journal article, “Companies Are Desperately…
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Natalie Ghidotti, APR, Fellow PRSA, Officially Inducted into PRSA College of Fellows at National ICON Conference
Natalie Ghidotti, APR, Fellow PRSA, founder and CEO of Ghidotti Communications, was officially inducted into the Public Relations Society of America’s (PRSA) College of…
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Ghidotti Communications Earns Five Global Honors at 2025 PRGN Best Practice Awards
Ghidotti, a Little Rock-based public relations and content marketing agency, earned five international honors at the 2025 Public Relations Global Network (PRGN) Best Practice…
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Why Employees Can’t Act Busier Than Journalists
Many business employees know the feeling. You’re reading a news story or journal article and come across a quote from a fellow industry team…
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