When your B2B company has a lot to offer, but your customer growth rate is low, the disconnect may stem from your messaging. It’s tempting to list every fantastic feature your company and team can provide to potential customers, but your audience may be getting lost in a sea of technical jargon that doesn’t pertain to them. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX the power of simplifying your message rather than being everything to everyone.
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Ep. 1 – Unbox Content Marketing: Strategies to Attract, Engage and Retain Audiences
What is content marketing and how can it help businesses? Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX strategies to attract, engage and retain an audience with content marketing.
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Ep. 2 – Unbox the Secret Sauce to Content Marketing Strategy
Without a clear strategy, you’re probably wasting your time with content marketing. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX the secret sauce to content marketing strategies that drive business results.
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Ep. 3 – Unbox the Craft of Authentic Messaging
You are increasingly competing for your audience's attention across all of your communications, not just social media. That's why crafting clear, concise messages has never been more important. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how to connect with your audience through authentic messaging.
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