While setting lofty goals provides the framework for your strategic plan, regularly measuring your KPIs will reveal if your brand is staying on track to accomplish them. From sales numbers and social media metrics to website analytics and leads conversions, identifying which KPIs are pertinent to measure will inform your content strategy and let you know when to shift your focus. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how measuring KPIs will help you better understand the path to achieving your goals.
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Ep. 1 – Unbox Content Marketing: Strategies to Attract, Engage and Retain Audiences
What is content marketing and how can it help businesses? Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX strategies to attract, engage and retain an audience with content marketing.
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Ep. 2 – Unbox the Secret Sauce to Content Marketing Strategy
Without a clear strategy, you’re probably wasting your time with content marketing. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX the secret sauce to content marketing strategies that drive business results.
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Ep. 3 – Unbox the Craft of Authentic Messaging
You are increasingly competing for your audience's attention across all of your communications, not just social media. That's why crafting clear, concise messages has never been more important. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how to connect with your audience through authentic messaging.
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