Media Relations

Plan, Plan and Plan Some More Companies make or break a reputation for themselves not when everything is going smoothly, but when things get…

While they often work toward the same goals, there are many differences between traditional and digital public relations. However, before you can understand these…

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of…

From generating new business leads to raising brand awareness, effective public relations and marketing strategies can provide a significant boon to a company’s profits.…

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because…

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it…

Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of…

The press release used to be the bread and butter of many public relations professionals. At its best, it could be an art form…

Getting featured in a great story about your company is one thing, but earning consistent media placements in stories that go far beyond your…