Traditional vs Digital Public Relations

While they often work toward the same goals, there are many differences between traditional and digital public relations. However, before you can understand these…

How Earned Media Supercharges Search

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of…

How to Promote Activism Through PR and Marketing with Andrea Rodgers

From generating new business leads to raising brand awareness, effective public relations and marketing strategies can provide a significant boon to a company’s profits.…

The New Chapters You Should Add to Your Crisis Handbook After COVID-19

Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because…

How PR Will Absorb the Social Sphere in the 2020s

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it…

How to Bounce Back After Negative News Coverage

Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of…

Do Press Releases Still Matter?

The press release used to be the bread and butter of many public relations professionals. At its best, it could be an art form…

How to Become a Good Source for Reporters

Getting featured in a great story about your company is one thing, but earning consistent media placements in stories that go far beyond your…

COVID-19’s Impact on the Media & What That Means for Businesses

A lot has changed in the world over the past few weeks and local reporters have been out there keeping the public informed every…